Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
As email marketing becomes an integral part of the marketing automation industry, more and more companies begin to offer not only the core email marketing functionalities, but also additional features such as transactional emails, SMS marketing, and API integration. One of the companies in the email marketing sector that I examined this week is the Cape Town-based TotalSend (www.totalsend.com).
In order to make it easier to slice and dice the large amount of data we've collected on bitcoin startups, we called in our friends over at Maptiv8 to help us make our market scan more dynamic and easier to filter and sort.
In our tracking of the connected car and connected transportation space, we've collected a lot of data on which categories of startups have received the most venture funding. The chart below shows a breakdown of that funding:
With the ‘Retail Online to Offline’ scan hitting 500+ companies, I wanted to take a step back and look at the current landscape. I've created over 19 categories with the latest one being “Retail Internet of Things (IOT),” which covers companies that manufacture or sell physical devices as part of their core offering. This is partially due to the rapid rise of Bluetooth low energy devices (ibeacon), as well as other products such as physical wallet devices (e.g. Coin), NFC stands, and smart objects that integrate into a retailer’s existing hardware.
Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. I interviewed one of the companies in the content marketing sector, New York-based NewsCred (newscred.com), to learn more about its product and service in helping brands connect with consumers.
Yesterday, Overstock announced that it would now accept Bitcoin in over 100 countries worldwide. This is a pretty big deal in validating a potentially compelling use case of bitcoin — international payments.
I analyzed the data on the sectors we are covering and graphed the median age of the companies within each sector.Not surprisingly, Bitcoin is the youngest sector with a median company age of 1 year and Marketing Automation, Connected Transportation, and Future of TV/Video are the most mature sectors with a median company age of 6 years.NaderRead More
Here's another analysis based on my previous post on the top 50 IoT campaigns on kickstarter and indiegogo. I added a new parameter to see how much these companies raised over their original goal. While target amounts are often set intentionally low to make it easier to achieve, it may be interesting to see which projects overwhelmingly exceeded the expectations.
It’s that time of year again – kids are going back to school, leaves are starting to change color, and Apple is hosting its fall iPhone launch. And as usual, there is a flurry of rumors and leaked photos circulating the Internet such as this pre-order page from a Chinese telecom company. However, I did see something interesting that I felt should be shared from a retail perspective – Apple’s potential near-field communication (NFC) integration, which would enable mobile payments with smartphones.