Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
As part of our continuing coverage of the bitcoin startup landscape, we felt it was time to update our simple one-page visual map. We're now tracking 688 companies across 13 categories. The image below shows just a sampling of the companies within each category. To see the full list of 688 Bitcoin companies, contact us using the form on www.venturescanner.com.
Artificial intelligence has become an increasingly important sector in today's technology industry, growing by 20% annually. The field includes the design and production of technology that could simulate human intelligence and act autonomously based on its own processing of environmental stimuli, rather than following programmed directions alone.
With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. They would also need to confront the challenge of writing new code and waiting on app store approvals while iterating newer version of the mobile app. This week I examined Philadelphia-based mobile marketing company Artisan Mobile (useartisan.com) to learn about how it could help marketers overcome these challenges.
I saw a few interesting studies this past week on in-store shopping experiences, but one in particular peaked my interest. Samsung commissioned a report with Future Stores to study the in-store shopping habits of 16–24 year olds. The bottom-line? Retailers need to understand how to best engage with the next generation of shoppers.
The largest and busiest category of bitcoin companies Venture Scanner is tracking is by far bitcoin exchanges (152 companies out of a total of 549). This makes sense, since the first thing bitcoin needs to do in order to get market acceptance is to make it easy for people to buy bitcoin.
A common problem for marketers and CMOs at various brands is that they often spend much digital advertising dollars to acquire new customers ($121B in 2014 according to TechCrunch), yet serve up a static and irrelevant digital experience to these users. To attract new customers and engage existing ones, marketers need to provide a personalized experience to users and show them increasingly relevant information. I interviewed Boston-based Evergage (www.evergage.com) this week to learn about how they could help marketers deliver real-time web personalization.
Retailers are approaching the most important time of the year – the holidays. These few weeks are the retail industry’s most lucrative period, which account for nearly 40% of most stores’ annual sales (source). According to the National Retail Federation (NRF), this year’s outlook is very optimistic with November and December sales for all purchases (excluding auto, gas, and restaurant sales) projected to reach $616.9B, 4.1% higher than 2013. The NRF’s chief economist contributes this optimism to macro trends such as increased consumer purchasing power and a rise in disposable incomes (source).
Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that's fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.
liateR is a retail technology startup that provides fashion merchants with in-store interactive tools, (e.g. augmented reality displays) and analytics. The company produces products that enable retailers to set up digital catalogs, virtual fitting rooms, and social media connectivity. On the analytics side, liateR’s software automatically collects data across a variety of touch points on the shopper including age, gender, item preferences, interactions, and mood, which it analyzes for the merchant. I had a chance to speak with Antonis Argyros, co-founder of liateR and you can see a transcript of the conversation below. The company was founded in July 2014 and is headquartered in Athens, Greece with seven employees to date. liateR is a graduate of the Metavallon, a Greek social enterprise accelerator founded and operated by Alexandra Choli.
Within the marketing automation industry, the ability to track customer analytics and optimize user experiences based on them has become increasingly important. Recently I interviewed San Francisco-based web and mobile analytics company Woopra (woopra.com). Their marketing director, Natalie Issa, gave me a detailed tour of the Woopra platform to help me better understand their functionalities and value proposition.