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liateR is a retail technology startup that provides fashion merchants with in-store interactive tools, (e.g. augmented reality displays) and analytics. The company produces products that enable retailers to set up digital catalogs, virtual fitting rooms, and social media connectivity. On the analytics side, liateR’s software automatically collects data across a variety of touch points on the shopper including age, gender, item preferences, interactions, and mood, which it analyzes for the merchant. I had a chance to speak with Antonis Argyros, co-founder of liateR and you can see a transcript of the conversation below. The company was founded in July 2014 and is headquartered in Athens, Greece with seven employees to date. liateR is a graduate of the Metavallon, a Greek social enterprise accelerator founded and operated by Alexandra Choli.
Within the marketing automation industry, the ability to track customer analytics and optimize user experiences based on them has become increasingly important. Recently I interviewed San Francisco-based web and mobile analytics company Woopra (woopra.com). Their marketing director, Natalie Issa, gave me a detailed tour of the Woopra platform to help me better understand their functionalities and value proposition.
One of the top requests from you, our community, is to be able to quickly get a sense for how companies within categories stack up against one another. It is very common for some categories, like Automotive Telematics, Social Media Marketing, and Consumer Lending, to have over 100 companies within them. This makes identifying the short list of companies to meet with and vet for business partnerships a very arduous task.
Wrapp is a Stockholm-based social gifting service and brand discovery tool for mobile consumers. The company has raised over $25M in funding since 2011, and competes in a variety of categories in the retail online to offline sector including coupons, social discovery, and local incentives. While there are a number of competitors in each category, Wrapp has a significant amount of funding and is backed by notable names such as Greylock Partners, Qualcomm Ventures, American Express, and Reid Hoffman. Wrapp has over 200 merchants using the platform with household names such as H&M, American Eagle, Office Depot, Victoria’s Secret, Sephora, and more.
In the world of finance, some of the most important regulatory regimes are Know Your Customer (KYC) and Anti-Money Laundering (AML) rules. While their implementation is often incredibly difficult, the basic idea driving these regulations is simple: make sure you're not taking money from drug lords or sending money to terrorists.
As businesses worldwide realize that content marketing is becoming a more efficient and authentic means of reaching customers than traditional advertising, producing quality content becomes of utmost importance for many brands and agencies. This week I interviewed Eran Eyal, CEO of Springleap (www.springleap.com), a content crowdsourcing and marketing company based in New York.
Consumer Physics is an Israel-based IoT startup developing a molecular sensor called the SCiO that allows anyone to find out the chemical composition of physical objects around them (food, plants, medication, etc.). It is one of the most successful crowd funding campaign* that has raised more than $2.7 million on kickstarter.
The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my marketing automation scan grows to almost 500 companies and $4.25B of funding, I'd like to take a step back and examine the whole industry by its common trends, growth rate, and funding capacity.
Placemeter, a physical location analytics company, announced a $6M series A last week, increasing its total funding to $7.8M as of 2012. The company uses video feeds to collect and analyze data around a variety of factors such as foot traffic, dwell rates, and even the velocity of movement to derive insights. While this company tangentially competes with other physical analytics players, Placemeter has a unique angle in how it uses data for purposes such as city planning and development.
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