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Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology Report Highlights – Q1 2019
Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Marketing Technology Average Funding Showed Significant Growth
For this quarter's funding analysis, let's examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.
Marketing Technology Sector Overview - Q1 2019
This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Technology Investors With the Most Activity
The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Technology Sector Overview - Q3 2018
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Technology Company Total Funding By Vintage Year
The following infographic summarizes Marketing Technology companies’ total funding by the vintage year they were founded in. You could see that Marketing Technology companies founded in 2005 and 2006 are in the lead by raising a total of $2.7 Billion funding up to date. At Venture Scanner, we are currently tracking over 943 Marketing Technology companies in 13 categories across 43 countries, with a total of $9.16 Billion in funding. To see the full list of 943 Marketing Technology companies, contact us using the form on www.venturescanner.com.
The State of MarTech in Six Visuals
We cover many emerging markets in the startup ecosystem. Previously, we published posts that summarized Financial Technology, Internet of Things, and Bitcoin in six visuals. This week, we do the same with Marketing Technology (MarTech). At this time, we are tracking 908 MarTech companies across 13 categories, with a combined funding amount of $8.75billion. To see the full list of 908 MarTech companies, contact us using the form on www.venturescanner.com.
Average Funding Per Marketing Technology Category
The following infographic summarizes the average funding for each Marketing Technology category to show which Marketing Technology categories are the best funded. It shows that Search Engine Marketing is in the lead with $40.33M funding per company, followed by Email Marketing with $34.82M per company. Please note that this data is based only on Marketing Technology companies that have publicly available funding data. We are currently tracking over 877 companies in 13 categories across 41 countries, with a total of $8.48 Billion in funding. To see the full list of 877 Marketing Technology companies, contact us using the form on www.venturescanner.com.