Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.
How has investor appetite in marketing technology evolved throughout the years? In this blog post we examine the total investments by year into this sector to help answer that question. The graph below shows the total number of investors in all deals stacked by quarters.
Here is our Q2 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
For this quarter's funding analysis, let's examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.
This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms.
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Categories