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A common problem for marketers and CMOs at various brands is that they often spend much digital advertising dollars to acquire new customers ($121B in 2014 according to TechCrunch), yet serve up a static and irrelevant digital experience to these users. To attract new customers and engage existing ones, marketers need to provide a personalized experience to users and show them increasingly relevant information. I interviewed Boston-based Evergage (www.evergage.com) this week to learn about how they could help marketers deliver real-time web personalization.
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