Mobile marketing
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Which MarTech Category is Most Mature?
The following infographic summarizes our Marketing Technology sector by median age of each category. Currently, the "Search Engine Marketing" category has the oldest median age at 9 years. Search engine marketing companies help marketers with managing and scaling their paid-search programs. Each category in our MarTech scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.We are currently tracking over 904 companies in 13 categories across 41 countries, with a total of $8.7 Billion in funding.
Making Sense of the MarTech Ecosystem
At this time, we are tracking 900 Marketing Technology (MarTech) companies across 13 categories, with a combined funding amount of $8.68B. These are companies and categories that involve anything and everything that is MarTech. Below you'll find our MarTech sector map as well as the categorical breakdown of the sector.
Venture Investing in Marketing Technology
The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.
Marketing Automation Market Update
The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.
Company Spotlight: Artisan Mobile
With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. They would also need to confront the challenge of writing new code and waiting on app store approvals while iterating newer version of the mobile app. This week I examined Philadelphia-based mobile marketing company Artisan Mobile (useartisan.com) to learn about how it could help marketers overcome these challenges.
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