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With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. They would also need to confront the challenge of writing new code and waiting on app store approvals while iterating newer version of the mobile app. This week I examined Philadelphia-based mobile marketing company Artisan Mobile (useartisan.com) to learn about how it could help marketers overcome these challenges.
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