marketing

Average Funding Per Marketing Technology Category

The following infographic summarizes the average funding for each Marketing Technology category to show which Marketing Technology categories are the best funded. It shows that Search Engine Marketing is in the lead with $40.33M funding per company, followed by Email Marketing with $34.82M per company. Please note that this data is based only on Marketing Technology companies that have publicly available funding data. We are currently tracking over 877 companies in 13 categories across 41 countries, with a total of $8.48 Billion in funding. To see the full list of 877 Marketing Technology companies, contact us using the form on www.venturescanner.com.

Venture Investing in Marketing Technology

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The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.

Which Marketing Technology Categories Are Seeing the Most Innovation?

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The following infographic summarizes the number of companies in each Marketing Technology category to show which Marketing Technology categories are seeing the most innovation. We are currently tracking over 756 companies in 12 categories across 38 countries, with a total of $8.35 Billion in funding. To see the full list of 756 Marketing Technology companies, contact us using the form on www.venturescanner.com.

Marketing Technology Market Update - Search Engine Marketing

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This guest post is written by Venture Scanner’s advisor, marketing executive Alex Ortiz.

Company Player Card - Outbrain

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Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. The company was founded in 2006 and has raised $99 million in 6 rounds of funding. To see the full list of 719 companies in our Marketing Automation category, contact us using the form on www.venturescanner.com.

Marketing Automation Market Update

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The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.

Company Spotlight: Piwik PRO

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Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that's fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.

Company in Spotlight: NewsCred

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Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. I interviewed one of the companies in the content marketing sector, New York-based NewsCred (newscred.com), to learn more about its product and service in helping brands connect with consumers.

Company in Spotlight: Sailthru

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The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company Sailthru (www.sailthru.com), which raised $48 million in the last three rounds and has 160 employees across New York, San Francisco, and London.

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