Marketing technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology Company Total Funding By Vintage Year
The following infographic summarizes Marketing Technology companies’ total funding by the vintage year they were founded in. You could see that Marketing Technology companies founded in 2005 and 2006 are in the lead by raising a total of $2.7 Billion funding up to date. At Venture Scanner, we are currently tracking over 943 Marketing Technology companies in 13 categories across 43 countries, with a total of $9.16 Billion in funding. To see the full list of 943 Marketing Technology companies, contact us using the form on www.venturescanner.com.
The State of MarTech in Six Visuals
We cover many emerging markets in the startup ecosystem. Previously, we published posts that summarized Financial Technology, Internet of Things, and Bitcoin in six visuals. This week, we do the same with Marketing Technology (MarTech). At this time, we are tracking 908 MarTech companies across 13 categories, with a combined funding amount of $8.75billion. To see the full list of 908 MarTech companies, contact us using the form on www.venturescanner.com.
Industry Funding and Median Age Breakdown
The following infographic summarizes all the industries covered by Venture Scanner, as well as their funding and median age. The area of the box is proportionate to the industry's actual funding amount, and the shade of the box indicates its median age relative to other industries. Connected Car and Future Of TV are currently the industries with the highest median age at 7 years. Connected Car also has the highest funding at $21.4 Billion. To see more data and insights on any sector or industry, contact us using the form on www.venturescanner.com.
Where Are MarTech Innovations Happening?
The following infographic is an updated heat map indicating where MarTech startups exist all over the world. Currently, we are tracking MarTech across 43 countries, the United States is leading the way with 516 companies. The United Kingdom is in second with 58 companies, and Canada is in third with 39. We are currently tracking 909 MarTech companies in 13 categories, with a total of $8.91 Billion in funding. To see the full list of companies, contact us using the form onwww.venturescanner.com.
Which MarTech Category is Most Mature?
The following infographic summarizes our Marketing Technology sector by median age of each category. Currently, the "Search Engine Marketing" category has the oldest median age at 9 years. Search engine marketing companies help marketers with managing and scaling their paid-search programs. Each category in our MarTech scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.We are currently tracking over 904 companies in 13 categories across 41 countries, with a total of $8.7 Billion in funding.
Making Sense of the MarTech Ecosystem
At this time, we are tracking 900 Marketing Technology (MarTech) companies across 13 categories, with a combined funding amount of $8.68B. These are companies and categories that involve anything and everything that is MarTech. Below you'll find our MarTech sector map as well as the categorical breakdown of the sector.
Average Funding Per Marketing Technology Category
The following infographic summarizes the average funding for each Marketing Technology category to show which Marketing Technology categories are the best funded. It shows that Search Engine Marketing is in the lead with $40.33M funding per company, followed by Email Marketing with $34.82M per company. Please note that this data is based only on Marketing Technology companies that have publicly available funding data. We are currently tracking over 877 companies in 13 categories across 41 countries, with a total of $8.48 Billion in funding. To see the full list of 877 Marketing Technology companies, contact us using the form on www.venturescanner.com.
Venture Investing in Marketing Technology
The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.
Which Marketing Technology Categories Are Seeing the Most Innovation?
The following infographic summarizes the number of companies in each Marketing Technology category to show which Marketing Technology categories are seeing the most innovation. We are currently tracking over 756 companies in 12 categories across 38 countries, with a total of $8.35 Billion in funding. To see the full list of 756 Marketing Technology companies, contact us using the form on www.venturescanner.com.
Marketing Technology Market Update - Search Engine Marketing
This guest post is written by Venture Scanner’s advisor, marketing executive Alex Ortiz.