Marketing technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Martech Q1 2020 Funding
The below chart summarizes martech year-to-date funding compared to last year. As you can see, Q1 2020 funding closed at $821M, which is a 67% drop from Q1 2019. A quarter of the way through 2020, and we are at 8% of the 2019 full-year funding amount.
Read More
Notable Martech Startups and Meesho Profile
As you may know, Venture Scanner provides emerging technology research services to support corporate innovation and startup scouting. To give you a view into our client-only research, here is an excerpt focused on notable startups.
Read More
Venture Scanner Innovation Quadrants
Our Innovation Quadrants are a framework to guide you in the startup scouting process. The Innovation Quadrant organizes emerging technology categories into four states of innovation by plotting the categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction.
Read More
Martech 2019 Exit Activity Increased From 2018
The below chart shows martech exit activity over time. As you can see, martech exit activity showed robust growth from 2015 to 2017, and then dropped in 2018 before rising in 2019 to 77 exits.
Read More
Venture Scanner Sector Maps
Our sector maps are snapshots of our emerging technology reports. We show the categories that make up a sector and a random sampling of the startups that are innovating in each category. In this post we share our most up-to-date sector maps for all of our 17 sector reports. They are all available for download.
Read More
Martech 2019 Funding Hit Historic High
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.
Read More
Marketing Automation Leads Marketing Technology Exit Activity
How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.
Read More
Marketing Technology Report Highlights – Q3 2019
Here is our Q3 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Read More
Venture Scanner Innovation Quadrants
Our Innovation Quadrants act as a framework to guide you in the startup scouting process. The Innovation Quadrant organizes categories into four states of innovation by plotting the sector categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction. Knowing which quadrant each category sits will help in developing your scouting strategy.
Read More
Marketing Technology Sector Overview - Q3 2019 Update
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.
Read More