marketing tech

Marketing Technology 2021 Summary

Below you will find our 2021 summary for the marketing technology startup market. It includes funding, maturity, and exit trends for the full year, along with key takeaways.

Marketing Technology 2020 Summary

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Below you will find the 2020 summary for the marketing technology startup market. It includes funding, maturity, and exit trends for the full year, along with key takeaways.

Marketing Technology Q3 Summary Card

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Below you will find our marketing technology q3 summary card, which summarizes martech startup funding, maturity, and exit trends for the last quarter.

Martech Q1 2020 Exit Activity

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The below chart summarizes martech year-to-date exit activity compared to last year. As you can see, there were 12 exits in Q1 2020, which is a 33% drop from Q1 2019. A quarter of the way through 2020, and we are at 16% of the 2019 full-year exit activity.

Martech Q1 2020 Funding

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The below chart summarizes martech year-to-date funding compared to last year. As you can see, Q1 2020 funding closed at $821M, which is a 67% drop from Q1 2019. A quarter of the way through 2020, and we are at 8% of the 2019 full-year funding amount.

Notable Martech Startups and Meesho Profile

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As you may know, Venture Scanner provides emerging technology research services to support corporate innovation and startup scouting. To give you a view into our client-only research, here is an excerpt focused on notable startups.

Martech 2019 Exit Activity Increased From 2018

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The below chart shows martech exit activity over time. As you can see, martech exit activity showed robust growth from 2015 to 2017, and then dropped in 2018 before rising in 2019 to 77 exits.

Marketing Automation Leads Marketing Technology Exit Activity

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How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.

Marketing Technology Sector Overview - Q3 2019 Update

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In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.

Marketing Platforms Leads Marketing Technology Funding

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The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.