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How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.
The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms.
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.