Marketing startups

Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.

Marketing Technology Funding Cooling Off

The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.

Martech Q1 2020 Exit Activity

Marketing Technology Venture Scanner 0

The below chart summarizes martech year-to-date exit activity compared to last year. As you can see, there were 12 exits in Q1 2020, which is a 33% drop from Q1 2019. A quarter of the way through 2020, and we are at 16% of the 2019 full-year exit activity.

Martech Q1 2020 Funding

Marketing Technology Venture Scanner 0

The below chart summarizes martech year-to-date funding compared to last year. As you can see, Q1 2020 funding closed at $821M, which is a 67% drop from Q1 2019. A quarter of the way through 2020, and we are at 8% of the 2019 full-year funding amount.

Notable Martech Startups and Meesho Profile

Marketing Technology Venture Scanner 0

As you may know, Venture Scanner provides emerging technology research services to support corporate innovation and startup scouting. To give you a view into our client-only research, here is an excerpt focused on notable startups.