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As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.
The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.
The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.
The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through May 2017.