Marketing categories
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology 2020 Summary
Below you will find the 2020 summary for the marketing technology startup market. It includes funding, maturity, and exit trends for the full year, along with key takeaways.
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Marketing Technology Q3 Summary Card
Below you will find our marketing technology q3 summary card, which summarizes martech startup funding, maturity, and exit trends for the last quarter.
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Marketing Technology Funding Cooling Off
The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.
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Martech 2019 Exit Activity Increased From 2018
The below chart shows martech exit activity over time. As you can see, martech exit activity showed robust growth from 2015 to 2017, and then dropped in 2018 before rising in 2019 to 77 exits.
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Martech 2019 Funding Hit Historic High
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.
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Marketing Automation Leads Marketing Technology Exit Activity
How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.
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Marketing Technology Report Highlights – Q3 2019
Here is our Q3 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
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Marketing Technology Sector Overview - Q3 2019 Update
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.
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Marketing Platforms Leads Marketing Technology Funding
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.
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Marketing Technology Exit Activity in 2019 Projected To Exceed 2018
How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.