Marketing Automation

Which Retail Technology Category is Most Mature?

The following infographic summarizes the Retail Technology sector by median age of category. The categories with the oldest median age (6 years) are Automated Personalization Platforms, Advertising Technology, Made to Measure Customization, and Price Comparison. The categories with the lowest median age (3 years) are Last Mile Logistics and Retail IoT. Each category in our Retail Technology scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.

Venture Investing in Marketing Technology

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The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.

Which Marketing Technology Categories Are Seeing the Most Innovation?

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The following infographic summarizes the number of companies in each Marketing Technology category to show which Marketing Technology categories are seeing the most innovation. We are currently tracking over 756 companies in 12 categories across 38 countries, with a total of $8.35 Billion in funding. To see the full list of 756 Marketing Technology companies, contact us using the form on www.venturescanner.com.

Marketing Technology Market Update - Search Engine Marketing

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This guest post is written by Venture Scanner’s advisor, marketing executive Alex Ortiz.

Company Player Card - Outbrain

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Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. The company was founded in 2006 and has raised $99 million in 6 rounds of funding. To see the full list of 719 companies in our Marketing Automation category, contact us using the form on www.venturescanner.com.

Venture Scanner Sector Maps

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The analysts at Venture Scanner provide coverage of different sectors and the companies within them. Here is a summary of some of the sectors that we are covering and their respective visual maps. To see the full list of companies, contact us using the form on www.venturescanner.com.

Marketing Automation Market Update

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The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.

Company Spotlight: Artisan Mobile

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With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. They would also need to confront the challenge of writing new code and waiting on app store approvals while iterating newer version of the mobile app. This week I examined Philadelphia-based mobile marketing company Artisan Mobile (useartisan.com) to learn about how it could help marketers overcome these challenges.

Company Spotlight: Evergage

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A common problem for marketers and CMOs at various brands is that they often spend much digital advertising dollars to acquire new customers ($121B in 2014 according to TechCrunch), yet serve up a static and irrelevant digital experience to these users. To attract new customers and engage existing ones, marketers need to provide a personalized experience to users and show them increasingly relevant information. I interviewed Boston-based Evergage (www.evergage.com) this week to learn about how they could help marketers deliver real-time web personalization.

Company Spotlight: Piwik PRO

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Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that's fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.

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