Marketing Automation
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology Q1 Summary
Below you will find the Q1 2021 summary for the marketing technology startup market. It includes funding, maturity, and exit trends for the last quarter, along with key takeaways.
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Marketing Technology Q3 Summary Card
Below you will find our marketing technology q3 summary card, which summarizes martech startup funding, maturity, and exit trends for the last quarter.
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Marketing Technology Funding Cooling Off
The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.
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Martech 2019 Funding Hit Historic High
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.
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Marketing Technology Report Highlights – Q3 2019
Here is our Q3 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
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Marketing Platforms Leads Marketing Technology Funding
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.
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Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Technology Startup Highlights – Q3 2018
Here is our Q3 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Marketing Technology Market Overview and Innovation Quadrant - Q1 2017
The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through February 2017.