Marketing automation software
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Where Are MarTech Innovations Happening?
The following infographic is an updated heat map indicating where MarTech startups exist all over the world. Currently, we are tracking MarTech across 43 countries, the United States is leading the way with 516 companies. The United Kingdom is in second with 58 companies, and Canada is in third with 39. We are currently tracking 909 MarTech companies in 13 categories, with a total of $8.91 Billion in funding. To see the full list of companies, contact us using the form onwww.venturescanner.com.
Which MarTech Category is Most Mature?
The following infographic summarizes our Marketing Technology sector by median age of each category. Currently, the "Search Engine Marketing" category has the oldest median age at 9 years. Search engine marketing companies help marketers with managing and scaling their paid-search programs. Each category in our MarTech scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.We are currently tracking over 904 companies in 13 categories across 41 countries, with a total of $8.7 Billion in funding.
Making Sense of the MarTech Ecosystem
At this time, we are tracking 900 Marketing Technology (MarTech) companies across 13 categories, with a combined funding amount of $8.68B. These are companies and categories that involve anything and everything that is MarTech. Below you'll find our MarTech sector map as well as the categorical breakdown of the sector.
Venture Investing in Marketing Technology
The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.
Marketing Automation Companies Funding by Category
The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my marketing automation scan grows to almost 500 companies and $4.25B of funding, I'd like to take a step back and examine the whole industry by its common trends, growth rate, and funding capacity.
Company in Spotlight: NewsCred
Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. I interviewed one of the companies in the content marketing sector, New York-based NewsCred (newscred.com), to learn more about its product and service in helping brands connect with consumers.
Company in Spotlight: GreenRope
A recent Business2Community post named "7 Facts About Marketing Automation" predicts that the adoption of marketing automation technology is expected to increase by 22% by 2015. As businesses worldwide began adopting marketing automation to generate more leads and increase productivity, more companies offering such technology began appearing on the horizon. I interviewed one of the players in the marketing automation software category, GreenRope (greenrope.com), to learn more about its product and position in the marketing automation sector.
Categories
- 3D Printing
- Artificial Intelligence
- Blockchain Technology
- Energy Technology
- Financial Technology
- Health Technology
- Human Resources Technology
- Insurance Technology
- Internet of Things (IoT)
- Marketing Technology
- Real Estate Technology
- Regulatory Technology
- Retail Technology
- Security Technology
- Transportation Technology
- Venture Scanner
- Video Technology
- Virtual Reality