Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.Read More
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.Read More
How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.
For this quarter's funding analysis, let's examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.
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