Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.Read More
The below chart summarizes martech year-to-date exit activity compared to last year. As you can see, there were 12 exits in Q1 2020, which is a 33% drop from Q1 2019. A quarter of the way through 2020, and we are at 16% of the 2019 full-year exit activity.Read More
The below chart summarizes martech year-to-date funding compared to last year. As you can see, Q1 2020 funding closed at $821M, which is a 67% drop from Q1 2019. A quarter of the way through 2020, and we are at 8% of the 2019 full-year funding amount.Read More
As you may know, Venture Scanner provides emerging technology research services to support corporate innovation and startup scouting. To give you a view into our client-only research, here is an excerpt focused on notable startups.Read More
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.Read More
How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.Read More
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.Read More
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.Read More
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