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The following infographic summarizes the Retail Technology sector by median age of category. The categories with the oldest median age (6 years) are Automated Personalization Platforms, Advertising Technology, Made to Measure Customization, and Price Comparison. The categories with the lowest median age (3 years) are Last Mile Logistics and Retail IoT. Each category in our Retail Technology scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.
The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company Sailthru (www.sailthru.com), which raised $48 million in the last three rounds and has 160 employees across New York, San Francisco, and London.
A recent Business2Community post named "7 Facts About Marketing Automation" predicts that the adoption of marketing automation technology is expected to increase by 22% by 2015. As businesses worldwide began adopting marketing automation to generate more leads and increase productivity, more companies offering such technology began appearing on the horizon. I interviewed one of the players in the marketing automation software category, GreenRope (greenrope.com), to learn more about its product and position in the marketing automation sector.