Content marketing
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology Company Total Funding By Vintage Year
The following infographic summarizes Marketing Technology companies’ total funding by the vintage year they were founded in. You could see that Marketing Technology companies founded in 2005 and 2006 are in the lead by raising a total of $2.7 Billion funding up to date. At Venture Scanner, we are currently tracking over 943 Marketing Technology companies in 13 categories across 43 countries, with a total of $9.16 Billion in funding. To see the full list of 943 Marketing Technology companies, contact us using the form on www.venturescanner.com.
The State of MarTech in Six Visuals
We cover many emerging markets in the startup ecosystem. Previously, we published posts that summarized Financial Technology, Internet of Things, and Bitcoin in six visuals. This week, we do the same with Marketing Technology (MarTech). At this time, we are tracking 908 MarTech companies across 13 categories, with a combined funding amount of $8.75billion. To see the full list of 908 MarTech companies, contact us using the form on www.venturescanner.com.
Which MarTech Category is Most Mature?
The following infographic summarizes our Marketing Technology sector by median age of each category. Currently, the "Search Engine Marketing" category has the oldest median age at 9 years. Search engine marketing companies help marketers with managing and scaling their paid-search programs. Each category in our MarTech scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.We are currently tracking over 904 companies in 13 categories across 41 countries, with a total of $8.7 Billion in funding.
Making Sense of the MarTech Ecosystem
At this time, we are tracking 900 Marketing Technology (MarTech) companies across 13 categories, with a combined funding amount of $8.68B. These are companies and categories that involve anything and everything that is MarTech. Below you'll find our MarTech sector map as well as the categorical breakdown of the sector.
Average Funding Per Marketing Technology Category
The following infographic summarizes the average funding for each Marketing Technology category to show which Marketing Technology categories are the best funded. It shows that Search Engine Marketing is in the lead with $40.33M funding per company, followed by Email Marketing with $34.82M per company. Please note that this data is based only on Marketing Technology companies that have publicly available funding data. We are currently tracking over 877 companies in 13 categories across 41 countries, with a total of $8.48 Billion in funding. To see the full list of 877 Marketing Technology companies, contact us using the form on www.venturescanner.com.
Venture Investing in Marketing Technology
The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? At Venture Scanner, we are currently tracking over 826 Marketing Technology companies in 13 categories across 39 countries, with a total of $8.4 Billion in funding.To see the full list of 826 Marketing Technology companies, contact us using the form onwww.venturescanner.com.
Company Player Card - Outbrain
Today we are posting the Company Player Card for Outbrain. Outbrain is a content marketing platform that enables marketers to promote their content as recommended links on top publisher websites. The company was founded in 2006 and has raised $99 million in 6 rounds of funding. To see the full list of 719 companies in our Marketing Automation category, contact us using the form on www.venturescanner.com.
Marketing Automation Market Update
The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.
Company in Spotlight: Springleap
As businesses worldwide realize that content marketing is becoming a more efficient and authentic means of reaching customers than traditional advertising, producing quality content becomes of utmost importance for many brands and agencies. This week I interviewed Eran Eyal, CEO of Springleap (www.springleap.com), a content crowdsourcing and marketing company based in New York.
Marketing Automation Companies Funding by Category
The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my marketing automation scan grows to almost 500 companies and $4.25B of funding, I'd like to take a step back and examine the whole industry by its common trends, growth rate, and funding capacity.