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The following infographic summarizes the Retail Technology sector by median age of category. The categories with the oldest median age (6 years) are Automated Personalization Platforms, Advertising Technology, Made to Measure Customization, and Price Comparison. The categories with the lowest median age (3 years) are Last Mile Logistics and Retail IoT. Each category in our Retail Technology scan was created by our dedicated team of analysts who specialize in helping you understand the complex startup ecosystem.
Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that's fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.
Within the marketing automation industry, the ability to track customer analytics and optimize user experiences based on them has become increasingly important. Recently I interviewed San Francisco-based web and mobile analytics company Woopra (woopra.com). Their marketing director, Natalie Issa, gave me a detailed tour of the Woopra platform to help me better understand their functionalities and value proposition.