Marketing Technology






Marketing Technology companies are working to revolutionize the way companies engage with existing and potential customers. They help marketers digitize content, streamline operations, and personalize their messaging. These startups are also creating entirely new marketing channels, such as social discovery and influencer marketing.

Marketing Technology Report Sections

Executive Summary

Get a complete overview of the industry and gain an understanding of the functional categories within the sector.

Detailed Discovery

Dive deeper into our research to shortlist relevant startups, identify investors and acquirers, or export for custom analysis.

Latest Activity

Stay ahead of your competition with our continuous coverage of recent category developments and curated news.

Latest Marketing Technology Posts

Marketing Platforms Leads Marketing Technology Funding

The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.

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Marketing Technology Exit Activity in 2019 Projected To Exceed 2018

How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.

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Marketing Technology Funding in 2019 Projected To Be Highest Ever

How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.

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Download Our Latest Infographics

Innovation Quadrant

Our Innovation Quadrant is a framework to compare emerging technology categories based on average funding and age.

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Sector Map

Our Sector Map provides an overview of Marketing Technology categories and highlights a sampling of companies per category.

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