Our blog contains short snippets of our research from our full emerging technology web-based reports. We release new content weekly, so check back often for the latest insights.
I caught up yesterday with Farhad Massoudi, the CEO of adRise. The company has focused the last several years building a connected TV content distribution and monetization platform. Essentially helping any video content creator get their content onto any connected TV or over the top (OTT) device with a native app. adRise then monetizes the content with video ads through their ad exchange and splits the revenue with content creators. In a fragmented connected TV and OTT environment with the likes of Roku, Google TV, and Samsung all competing for a slice of the pie, adRise enables content producers to hit them all with their turnkey solution. This has been a great business for adRise, and as they partnered with more and more content creators, a potentially bigger business fell on their lap and they jumped all over it.
Last week, Google held their annual conference and made some major announcements including the Android TV software platform. As some of you may recall, this isn’t the company’s first foray into online TV. Back in 2010 the company launched its first initiative with the unsuccessful Google TV, a software platform that worked on top of Logitech and Sony devices. After the V1 showed lackluster sales, the company launched a V2 that gave users a better interface and access to Android apps, which still wasn't enough. Then in 2012, the company unveiled the Nexus Q, a decent looking set-top box that was so poorly received that it never made it to production. Not to be discouraged, the company released the Chromecast in 2013, a streaming HDMI stick that broadcasts content directly from your mobile device or computer.
Sony made an interesting announcement at the E3 gaming conference in Los Angeles last week. The company presented its Playstation TV set-top box that will enable users to watch video content, stream games, and remotely play their Playstation 4 consoles on other TV’s. FYI, the Playstation TV is just the North American/European version of Vita TV that was launched in Japan last year. The device starts at $99 dollars but with a controller it comes out to $139, similar to the Amazon Fire. So why bother writing about another device? I think that Sony may actually have the leg up in this game, especially when you take into consideration the massive reach and niche focus in gaming.
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