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The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.
With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. They would also need to confront the challenge of writing new code and waiting on app store approvals while iterating newer version of the mobile app. This week I examined Philadelphia-based mobile marketing company Artisan Mobile (useartisan.com) to learn about how it could help marketers overcome these challenges.
A common problem for marketers and CMOs at various brands is that they often spend much digital advertising dollars to acquire new customers ($121B in 2014 according to TechCrunch), yet serve up a static and irrelevant digital experience to these users. To attract new customers and engage existing ones, marketers need to provide a personalized experience to users and show them increasingly relevant information. I interviewed Boston-based Evergage (www.evergage.com) this week to learn about how they could help marketers deliver real-time web personalization.
Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that's fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.
Within the marketing automation industry, the ability to track customer analytics and optimize user experiences based on them has become increasingly important. Recently I interviewed San Francisco-based web and mobile analytics company Woopra (woopra.com). Their marketing director, Natalie Issa, gave me a detailed tour of the Woopra platform to help me better understand their functionalities and value proposition.
As businesses worldwide realize that content marketing is becoming a more efficient and authentic means of reaching customers than traditional advertising, producing quality content becomes of utmost importance for many brands and agencies. This week I interviewed Eran Eyal, CEO of Springleap (www.springleap.com), a content crowdsourcing and marketing company based in New York.
The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my marketing automation scan grows to almost 500 companies and $4.25B of funding, I'd like to take a step back and examine the whole industry by its common trends, growth rate, and funding capacity.
As email marketing becomes an integral part of the marketing automation industry, more and more companies begin to offer not only the core email marketing functionalities, but also additional features such as transactional emails, SMS marketing, and API integration. One of the companies in the email marketing sector that I examined this week is the Cape Town-based TotalSend (www.totalsend.com).
Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. I interviewed one of the companies in the content marketing sector, New York-based NewsCred (newscred.com), to learn more about its product and service in helping brands connect with consumers.
The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company Sailthru (www.sailthru.com), which raised $48 million in the last three rounds and has 160 employees across New York, San Francisco, and London.
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