Marketing Technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Martech 2019 Funding Hit Historic High
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.
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Marketing Automation Leads Marketing Technology Exit Activity
How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.
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Marketing Technology Report Highlights – Q3 2019
Here is our Q3 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
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Venture Scanner Innovation Quadrants
Our Innovation Quadrants act as a framework to guide you in the startup scouting process. The Innovation Quadrant organizes categories into four states of innovation by plotting the sector categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction. Knowing which quadrant each category sits will help in developing your scouting strategy.
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Marketing Technology Sector Overview - Q3 2019 Update
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.
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Venture Scanner Sector Maps
Our sector maps are snapshots of our emerging technology reports. We show the categories that make up a sector and how many startups are within each category. We also present a random sampling of the startups that are innovating in each category.
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Marketing Platforms Leads Marketing Technology Funding
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.
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Marketing Technology Exit Activity in 2019 Projected To Exceed 2018
How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.
Marketing Technology Funding in 2019 Projected To Be Highest Ever
How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.
Marketing Technology Investor Activity Declined After Reaching Record High
How has investor appetite in marketing technology evolved throughout the years? In this blog post we examine the total investments by year into this sector to help answer that question. The graph below shows the total number of investors in all deals stacked by quarters.