Marketing Technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Technology Sector Overview - Q3 2018
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Technology Startup Highlights – Q3 2018
Here is our Q3 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Venture Scanner Sector Maps (Part 2 of 2)
Our sector maps are snapshots of emerging technology sectors. They show what the different categories in a sector are and how many startups are within each category. They also present a small sampling of the current startups that are innovating in each category.
Martech Investments Increasing in Importance Over Time
The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.
Marketing Technology Startup Highlights – Q4 2017
Here is our Q4 2017 summary report on the Marketing Technology (Martech) startup sector. The following report includes an overview, recent activity, and a category deep dive.
Where in the World Are Marketing Technology Startups? - Q3 2017
The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.
Age by Category in Marketing Technology - Q3 2017
The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.
Marketing Technology Companies Founded by Year - Q3 2017
The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.