Marketing Technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Marketing Technology Report Highlights – Q1 2019
Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Marketing Technology Average Funding Showed Significant Growth
For this quarter's funding analysis, let's examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.
Marketing Technology Sector Overview - Q1 2019
This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Technology Investors With the Most Activity
The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Platforms Category Leads Marketing Technology Funding
As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.
Marketing Technology Sector Overview - Q3 2018
The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Technology Startup Highlights – Q3 2018
Here is our Q3 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Venture Scanner Sector Maps (Part 2 of 2)
Our sector maps are snapshots of emerging technology sectors. They show what the different categories in a sector are and how many startups are within each category. They also present a small sampling of the current startups that are innovating in each category.
Martech Investments Increasing in Importance Over Time
The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.