Marketing Technology – Page 3

Marketing Technology Funding Cooling Off

The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.

Venture Scanner Innovation Quadrants

Our Innovation Quadrants are a framework to guide you in the startup research and scouting process. The Innovation Quadrant organizes emerging technology categories into four states of innovation by plotting the categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction.

Venture Scanner Innovation Quadrants

Martech Q1 2020 Exit Activity

Marketing Technology Venture Scanner 0

The below chart summarizes martech year-to-date exit activity compared to last year. As you can see, there were 12 exits in Q1 2020, which is a 33% drop from Q1 2019. A quarter of the way through 2020, and we are at 16% of the 2019 full-year exit activity.

Venture Scanner Sector Maps

Our sector maps are snapshots of our emerging technology research areas. We show the categories that make up a sector and a random sampling of the startups that are innovating in each category. In this post we share our most up-to-date sector maps for all of our 17 sector reports. They are all available for download.

Martech Q1 2020 Funding

Marketing Technology Venture Scanner 0

The below chart summarizes martech year-to-date funding compared to last year. As you can see, Q1 2020 funding closed at $821M, which is a 67% drop from Q1 2019. A quarter of the way through 2020, and we are at 8% of the 2019 full-year funding amount.

Notable Martech Startups and Meesho Profile

Marketing Technology Venture Scanner 0

As you may know, Venture Scanner provides emerging technology research services to support corporate innovation and startup scouting. To give you a view into our client-only research, here is an excerpt focused on notable startups.

Venture Scanner Innovation Quadrants

Our Innovation Quadrants are a framework to guide you in the startup scouting process. The Innovation Quadrant organizes emerging technology categories into four states of innovation by plotting the categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction.

Martech 2019 Exit Activity Increased From 2018

Marketing Technology Venture Scanner 0

The below chart shows martech exit activity over time. As you can see, martech exit activity showed robust growth from 2015 to 2017, and then dropped in 2018 before rising in 2019 to 77 exits.

Venture Scanner Sector Maps

Our sector maps are snapshots of our emerging technology reports. We show the categories that make up a sector and a random sampling of the startups that are innovating in each category. In this post we share our most up-to-date sector maps for all of our 17 sector reports. They are all available for download.