Marketing Technology
Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Company in Spotlight: Fity Social Media
Social media marketing has become an increasingly important category within the marketing automation sector. I recently interviewed one of the innovators in the category, Pennsylvania-based social media management company Fity Social Media (fitysocialmedia.com).
Introducing the Marketing Automation Scan
The marketing automation industry has seen significant growth over the last 3 years. The industry covers a broad range of companies, software, and tools that allow marketers to automate the process of inbound and outbound marketing to increase the efficiency of generating and converting leads. Being the sector analyst of marketing automation, I have examined the industry in depth to cover the established giants and the up-and-coming stars. The Marketing Automation scan is divided into the following categories:
The Bull Case for Beacon
In the past year I’ve been hearing quite a bit about “Beacon” such as — Shopkick piloting its shopBeacon for in-store marketing, PayPal using their own beacon for hands-free check-ins and payments, and Qualcomm pushing its Gimbal SDK for developers.
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