Our blog contains short snippets from our full research coverage. We release new content regularly, so check back often for the latest insights.
Our Innovation Quadrants are a framework to guide you in the startup scouting process. The Innovation Quadrant organizes emerging technology categories into four states of innovation by plotting the categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction.Read More
Our sector maps are snapshots of our emerging technology reports. We show the categories that make up a sector and a random sampling of the startups that are innovating in each category. In this post we share our most up-to-date sector maps for all of our 17 sector reports. They are all available for download.Read More
The below chart shows martech funding over time and calls out the largest funding rounds in recent years. As you can see, martech funding increased steadily from 2017 to 2019, with last year’s funding reaching a historic high.Read More
How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.Read More
Our Innovation Quadrants act as a framework to guide you in the startup scouting process. The Innovation Quadrant organizes categories into four states of innovation by plotting the sector categories on two axes. One axis uses average age to show maturity. The other uses average funding to give a sense of traction. Knowing which quadrant each category sits will help in developing your scouting strategy.Read More
In this post we examine the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.Read More
Our sector maps are snapshots of our emerging technology reports. We show the categories that make up a sector and how many startups are within each category. We also present a random sampling of the startups that are innovating in each category.Read More
The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let's now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.Read More
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