Marketing Technology Funding in 2019 Projected To Be Highest Ever

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How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.

Marketing Technology Funding Over Time

As the graphic demonstrates, marketing technology has amassed $6.2B through Q1 and Q2 of this year. This amount represents 78% of the total funding in 2018, and 287% of the funding through Q2 in 2018. The top three funding events in Q2 2019 include a $1.3B round into ByteDance, a $227M round into Adjust, and a $175M round into Segment.

A straight-line projection of the completed funding this year would result in $12.4B, which is 155% of the total 2018 funding. By the same token, a weighted quarterly average projection of 2019 funding would result in $23B, which exceeds the total 2018 funding by a whopping 187%. Therefore, based on the mid-year data, marketing technology funding in 2019 is projected to greatly surpass the funding...

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Marketing Technology Report Highlights – Q2 2019

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Here is our Q2 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

Marketing Technology Slideshare Title

Marketing Technology Sector Summary

Marketing Technology Sector Map

Marketing Technology Quarterly Highlights

Marketing Technology Innovation Quadrant

Marketing Technology Funding Over Time

Marketing Technology Funding By Category

Marketing Technology Investors Over Time

Marketing Technology Exits Over Time

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Marketing Technology Slideshare End

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Platforms Leads Marketing Technology In Number of Investors

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The marketing technology (martech) industry has seen 2509 investors and $48B total all time funding. Let's analyze which martech categories have the most number of investors actively financing the startups. The graphic below highlights martech categories based on the number of investors in each category.

Marketing Technology Investors Per Category

As the graphic demonstrates, Marketing Platforms has the highest number of investors at 788, with Marketing Automation following behind at 712. Marketing Platform companies enable businesses to execute and manage marketing campaigns. Marketing Automation companies enable marketers to automate or enhance the process of inbound and outbound marketing. In addition, the average number of investors across all marketing technology categories is 351.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Report Highlights  – Q1 2019

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Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

Marketing Technology Slideshare Title

Marketing Technology Sector Summary

Marketing Technology Sector Map

Marketing Technology Quarterly Highlights

Marketing Technology Innovation Quadrant

Marketing Technology Funding Over Time

Marketing Technology Funding By Category

Marketing Technology Investors Over Time

Marketing Technology Exits Over Time

About Venture Scanner

Marketing Technology Slideshare End

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Sector Overview - Q1 2019

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This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software is The Largest Marketing Technology Category

Let's start off by looking at the Sector Map. We have classified 1,833 martech startups into 15 categories. They have raised $44B from 2,417 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Marketing Technology Logo Map

We see that Marketing Automation Software is the largest category with 287 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

Let's now look at our Innovation Quadrant to find out the funding and maturity of...

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Marketing Technology Investors With the Most Activity

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The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms. 

The graphic below highlights martech investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.

Marketing Technology Investors With Most Investments

As the graphic demonstrates, 500 Startups has made the most investments in the martech sector with 81 investments. Techstars follows with 65 investments. Examples of companies that 500 Startups has invested in include Carousell, SendGrid, and ToutApp. Salesforce Ventures is a notable Corporate Venture Capitalist (CVC) on the list.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Sector Overview - Q3 2018

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The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software Is the Largest Martech Category

Let’s start off by looking at the Sector Map. We have classified 1801 martech startups into 15 categories that have raised $37 billion. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Marketing Technology Sector Map

We see that Marketing Automation Software is the largest category with 284 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

We have...

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