Last Mile Logistics Category Leads Retail Technology Funding

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Last quarter we examined retail technology funding trends and saw that its funding is shifting to later-stage events. Now we are conducting a thorough inspection on our retail tech research platform to compare funding by category. Our analysis reveals two important observations:

  • The Last Mile Logistics category leads the sector in Q2 funding
  • The Last Mile Logistics category also leads the sector in all-time funding

We’ll explain these observations with some graphics and discussions below.

The Last Mile Logistics Category Leads Retail Technology In Q2 Funding

To start off, let’s review the amount of funding raised this quarter by each category within retail technology.

retail-technology-current-quarter-category-funding

The above graphic shows that the Last Mile Logistics category leads the sector in Q2 funding with $1.3B. Its funding is almost twice the funding of the next category, Marketing Platforms at $0.7B.

Last Mile Logistics companies are innovating on the last phase of the supply chain. They work on moving...

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Retail Technology Sector Matures As Funding Shifts to Mid and Late Stages

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As we previously noted, retail technology has shown consistent growth over the past few years. Now we are taking a more detailed look on our retail technology report and research platform to examine its funding by round. From our analysis, we can conclude that the retail technology sector has been maturing over the past few years.

This conclusion comes from two takeaways:

  • Funding amount percentages are shifting to mid and late-stage events
  • Funding count percentages are shifting to mid and late-stage events

We’ll explore these takeaways in some more detail below.

To help set the stage, the graphic below highlights retail technology funding amounts over time. As you can see, the sector’s overall funding experienced a burst of growth from 2012 to 2017.

Retail Technology Funding by Quarter

Retail Technology Funding Amount Percentages Shifting to Later-Stage Events

Let’s examine the retail technology funding amounts by round as a percentage of the total, which show changes independent of the total...

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Retail Technology Startup Highlights  – Q1 2018

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Here is our Q1 2018 summary report on the retail technology startup sector. The following report includes an overview, recent activity, and a category deep dive.

Retail Technology Slideshare Title

Retail Technology Intro Slide

Retail Technology Sector Summary

Retail Technology Splash Slide

Retail Technology Sector Map

Retail Technology Innovation Quadrant

Retail Technology Annual Funding Over Time

Retail Technology Quarterly Funding Over Time

Retail Technology Exit Events Over Time

Retail Technology Latest Activity

Retail Technology Funding Round Counts

Retail Technology Quarterly Category Funding

Retail Technology Recent Funding Events

Retail Technology Recent Acquisition Events

Retail Technology Last Mile Logistics

Retail Technology Venture Investing

Retail Technology Category Funding Quartiles

Last Mile Logistics Total Annual Funding

Last Mile Logistics Companies with Largest Funding Amounts

About Venture Scanner

Venture Scanner Process

Retail Technology End Slide

To learn more about our complete retail technology report and research platform, visit us at www.venturescanner.com or contact [email protected].

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Retail Technology Companies Founded by Year - Q3 2017

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The following graph shows the founding year distribution in the Retail Technology sector. The graphic includes data through September 2017.

Retail Technology Companies Founded by Year

The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 242 companies founded in that year alone. 2011 is the runner-up with 224 companies founded in that year.

We are currently tracking 1673 Retail Technology companies in 22 categories across 58 countries, with a total of $54.5 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Funding Trends - Q3 2017

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The following graphs highlight recent trends in Retail Technology startup funding activity. The graphics include data through September 2017.

Retail Technology Funding by Year

The above graph summarizes the total funding raised by Retail Tech startups for each year. 2015 has the most funding to date at around $10.5B.

Retail Technology Funding by Vintage Year

The above graph summarizes the total amount of funding raised by Retail Tech companies founded in a certain year. Companies founded in 2008 have raised the most funding at around $7.7B.

We are currently tracking 1667 Retail Tech companies in 21 categories across 58 countries, with a total of $54.3 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Where In the World Are Retail Technology Startups? - Q3 2017

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The analyses below summarize where Retail Technology innovations are occurring. The graphic includes data through September 2017.

Retail Technology Company Count by Country

The above map shows the number of Retail Tech companies located in different countries. The United States ranks as the top country with around 950 companies.

Retail Technology VC Funding by Country

The above map shows the amount of total Retail Tech startup venture capital funding in different countries. The United States has the most VC funding at around $30B.

We are currently tracking 1667 Retail Tech companies in 22 categories across 58 countries, with a total of $54.3B in funding. Click here to learn more about the full Retail Technology startup market report. 

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Retail Technology Funding by Round - Q3 2017

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The following two graphs summarize the rounds of funding going into the Retail Technology space. Please note these graphics are made using data through September 2017.

Retail Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2009 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking once in 2011 and peaking by more than twice that amount in 2015. Late Stage funding seems to have dominated all the other funding rounds in their funding amounts in 2015. After 2015 the overall sector funding saw a sharp decline.

Retail Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2016 we’ve seen a steep upward trend that peaked in 2015 and then declined sharply in 2016. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1661 Retail Technology companies in 22 categories across 58 countries, with a total...

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Retail Technology Activity by Selected Investors - Q3 2017

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The following graph summarizes investor activity in the Retail Technology space. Please note these graphics are made using data through September 2017.

Retail Technology Activity by Selected Investors

The above analysis summarizes the total number of investment rounds Retail Tech investors participated in, and the number of unique companies funded by selected investors. Major investors into the space include Sequoia Capital, 500 Startups, GV, Accel Partners, and Y Combinator.

We are currently tracking 1658 Retail Technology companies in 22 categories across 58 countries, with a total of $53.8 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Exits by Category and by Year - Q3 2017

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The following two graphs show exit activity in the Retail Technology sector. The graphics include data through September 2017.

Retail Technology Exits by Category

The above graph summarizes the number of exits (acquisitions and IPOs) in each Retail Technology category. The Marketing Platforms category is leading the sector with 32 acquisitions and 1 IPO, followed by the In-Store Experience category with 25 acquisitions and 4 IPOs.

Retail Technology Exit Activity by Year

The above graph summarizes the number of exits (acquisitions and IPOs) in the Retail Technology sector by year. 2015 leads the sector with 48 acquisitions and 4 IPOs, followed by 2017 with 47 acquisitions and 3 IPOs.

We are currently tracking 1651 Retail Technology companies in 22 categories across 58 countries, with a total of $53.2 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Startup Market Highlights  – Q3 2017

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Here is our Q3 2017 summary report on the Retail Technology startup sector. The following report includes a startup landscape overview, graphical trends with insights, and recent funding and exit events.

Retail Technology Slideshare Title Slide

Retail Technology Slideshare Introduction Slide

Retail Technology Slideshare Sector Summary Slide

Retail Technology Slideshare Retail Logo Map

Retail Technology Slideshare Innovation Quadrant

Retail Technology Slideshare Categories 1

Retail Technology Slideshare Categories 2

Retail Technology Slideshare Categories 3

Retail Technology Slideshare Trends and Insights

Retail Technology Slideshare Venture Investing

Retail Technology Slideshare Funding Over Time

Retail Technology Slideshare Funding by Round

Retail Technology Slideshare Funding by Vintage Year

Retail Technology Slideshare Startup Count Geomap

Retail Technology Slideshare Investor Activity

Retail Technology Slideshare Exits by Year

Retail Technology Quarterly Notable Events Slide

Retail Technology Slideshare Recent Funding Statistics

Retail Technology Slideshare Recent Funding Events

Retail Technology Slideshare Recent Exit Events

Retail Technology Slideshare About Venture Scanner

Retail Technology Slideshare About Venture Scanner Products

Retail Technology Slideshare End Slide

We are currently tracking 1646 Retail Technology companies in 21 categories across 58 countries, with a total of $53.1 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Venture Investing in Retail Technology - Q3 2017

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The following graphs highlight venture investing trends into the Retail Technology sector. The graphics include data through September 2017.

Retail Technology Venture Investing by Category

The above graph compares the total venture funding in each Retail Tech category to the number of companies in the category. The Last Mile Logistics category leads in funding at around $13B. The Marketing Platforms category leads in the number of startups with about 214. 

Retail Technology Average Funding by Category

The above analysis summarizes the average company funding in each Retail Tech category. The Daily Deals category leads the sector with around $119M in average funding per company, followed by the Last Mile Logistics category with around $83M in average funding per company.

We are currently tracking 1640 Retail Tech companies in 22 categories across 58 countries, with a total of $52.8B in funding. Click here to learn more about the full Retail Technology market report. 

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Age by Category in Retail Technology - Q3 2017

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The following graph shows average and median age in the Retail Technology sector. The graphic includes data through September 2017.

Retail Technology Age by Category

The above graph summarizes the average age and median age of companies in each Retail Technology category. The Daily Deals category ranks as the most mature Retail Technology category with an average age of around 11 years and a median age of 8 years. Made to Measure Customization comes in as the second oldest category, with a average age of around 10 years and a median age of 8 years. On the other hand, Last Mile Logistics is the youngest Retail Technology category with an average age and a median age of around 5 years each.

We are currently tracking 1673 Retail Technology companies in 22 categories across 58 countries, with a total of $51.7 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Companies Founded by Year - Q3 2017

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The following graph shows the founding year distribution in the Retail Technology sector. The graphic includes data through April 2017.

Retail Technology Companies Founded by Year

The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 228 companies founded in that year alone. 2011 is the runner-up with 220 companies founded in that year.

We are currently tracking 1663 Retail Technology companies in 22 categories across 58 countries, with a total of $50.7 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Funding by Round - Q3 2017

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The following two graphs summarize the rounds of funding going into the Retail Technology space. Please note these graphics are made using data through April 2017.

Retail Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2009 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking once in 2011 and peaking by more than twice that amount in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Retail Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2014 we’ve seen a steep upward trend that peaked in 2014, dipped slightly in 2015, and then declined sharply in 2016. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1657 Retail Technology companies in 22 categories...

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Retail Technology Companies Founded by Year - Q2 2017

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The following graph shows the founding year distribution in the Retail Technology sector. The graphic includes data through May 2017.

Retail Technology Companies Founded by Year

The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 228 companies founded in that year alone. 2011 is the runner-up with 220 companies founded in that year.

We are currently tracking 1610 Retail Technology companies in 22 categories across 58 countries, with a total of $46.9 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Funding by Round - Q2 2017

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The following two graphs summarize the rounds of funding going into the Retail Technology space. Please note these graphics are made using data through April 2017.

Retail Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2009 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking once in 2011 and peaking by more than twice that amount in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Retail Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2014 we’ve seen a steep upward trend that peaked in 2014, dipped slightly in 2015, and then declined sharply in 2016. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1595 Retail Technology companies in 22 categories...

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Retail Technology Exits by Category and by Year - Q2 2017

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The following two graphs show exit activity in the Retail Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Retail Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Retail Technology category. The In-Store Experience category is leading the sector with 20 acquisitions and 5 IPOs, followed by the Marketing Platforms category with 21 acquisitions.

Exit Activity by Year in Retail Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in the Retail Technology sector by year. 2015 leads the sector with 48 acquisitions and 5 IPOs, followed by 2014 with 41 acquisitions and 1 IPO.

We are currently tracking 1580 Retail Technology companies in 22 categories across 56 countries, with a total of $38.6 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Average and Median Age by Retail Technology Category - Q1 2017

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The following graph shows average and median age in the Retail Technology sector. The graphic includes data through February 2017.

Average and Median Age by Retail Tech Category

The above graph summarizes the average age and median age of companies in each Retail Technology category. The Local Daily Deals category ranks as the most mature Retail Technology category with an average age of around 11 years and a median age of 7 years. Made to Measure Customization comes in as the second oldest category, with a average age of 10 and a median age of 7 years. 

We are currently tracking 1569 Retail Technology companies in 22 categories across 57 countries, with a total of $38.5 Billion in funding. Click here to learn more about the full Retail Technology market report.

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Retail Technology Funding by Round - Q1 2017

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The following two graphs summarize the rounds of funding going into the Retail Technology space. Please note these graphics are made using data through October 2016.

Retail Tech Funding by Type by Year

The graph above shows the total amount of VC funding broken out by round. From 2009 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking once in 2011 and peaking by more than twice that amount in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Retail Tech Funding by Type by Event

The graph above shows the total count of funding events broken out by round. From 2006 to 2014 we’ve seen a steep upward trend that peaked in 2014, dipped slightly in 2015, and then declined sharply in 2016. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1528 Retail Technology companies in 22...

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Retail Technology Market Overview - Q4 2016

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Retail Technology Sector Map

The above sector map organizes the Retail Technology sector into 22 categories and shows a sampling of companies in each category.

Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user's specific tastes.

Coupons: Companies that focus on both traditional and digital merchant coupons.

Data and Analytics: These companies help with the acquisition, organization, and distribution of data that companies can then utilize to enhance their applications and service offerings. Includes inventory management software.

Infrastructure and Enablers: Products and tools designed to help developers increase functionality in their existing products (e.g. payment integration), create applications (e.g. mobile apps, websites), etc.

In-Store Experience: ...

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