Marketing Technology Headcount Distribution - Q3 2016

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Marketing Technology Startup Headcount

The above graph summarizes the percentage of Marketing Technology companies with a certain employee headcount range. Companies with 11-50 employees make up over 35% of the market, with the ranges of 1-10 employees making up around 30% of the market. 

We are currently tracking 1,340 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.6B in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Marketing Technology Funding by Vintage Year

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The analysis above summarizes the total amount of funding raised by the Marketing Technology companies founded in a certain year. Marketing Technology companies founded in 2009 have raised $3.4 billion, over 20% of the total venture funding in the Marketing Technology sector. 2006 places second with just over $2 billion in funding. 

We are currently tracking 1265 Marketing Technology companies in 15 categories across 51 countries, with a total of $17 Billion in funding. Click here to see the full Marketing Technology startup report!

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Venture Investing in Marketing Technology

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The above graph compares the total venture funding in each MarTech category to the number of companies in the category. The Social Discovery category (which includes companies like Pinterest and Fancy) is leading in the Total Funding stat with over $2.7B, whereas the Social Media Marketing category (which includes companies like Hootsuite and Hearsay Social) is leading in the Company Count stat with 225 companies.

We are currently tracking 1265 Marketing Technology companies in 15 categories across 51 countries, with a total of $17 Billion in funding. To see the full Marketing Technology startup report, contact us!

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