Age by Category in Marketing Technology - Q3 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). Influencer Marketing and Social Discovery are the youngest Marketing Technology categories with an average age of around 6 years each.

We are currently tracking 1704 Marketing Technology companies in 15 categories across 60 countries, with a total of $29.9B in funding. Click here to learn more about the full Marketing Technology market report.

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Average Funding by Marketing Technology Category - Q3 2016

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Marketing Technology Average Funding

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company.

We are currently tracking 1,341 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Marketing Technology Headcount Distribution - Q3 2016

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Marketing Technology Startup Headcount

The above graph summarizes the percentage of Marketing Technology companies with a certain employee headcount range. Companies with 11-50 employees make up over 35% of the market, with the ranges of 1-10 employees making up around 30% of the market. 

We are currently tracking 1,340 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.6B in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Average and Median Age by Marketing Technology Category - Q3 2016

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The above graph summarizes the average age and median age of companies in each Marketing Technology category. The Marketing Automation and SEM Companies categories are the most mature category with an average age of just over 10 years. The SEM Companies category has the highest median age, also at just over 10 years.

We are currently tracking 1,328 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.5 Billion in funding. Click here to learn more about the full Marketing Technology landscape report with dataset.

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Marketing Technology Activity by Selected Investors - Q3 2016

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The above analysis summarizes the total number of investment rounds Marketing Technology investors participated in, and the number of unique MarTech companies funded by selected investors. DFJ takes the lead with 50 investments, followed by Sequoia Capital and 500 Startups. R Ventures takes the lead in the number of MarTech companies backed with SV Angel and 500 Startups following.

We are currently tracking 1,305 Marketing Technology companies in 15 categories across 51 countries, with a total of $19B in funding. Click here to learn more about the full MarTech landscape report and dataset.

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Marketing Technology Companies Founded by Year Q3 2016

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The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2010 and 2012 rank at the top, with over 150 companies founded in those years. 2011 comes in after with around 140 Marketing Technology companies founded.

We are currently tracking 1,286 Marketing Technology companies in 15 categories across 51 countries, with a total of $17.5 Billion in funding. Click here to see the full Marketing Technology landscape report and data.

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Marketing Technology Funding by Vintage Year

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The analysis above summarizes the total amount of funding raised by the Marketing Technology companies founded in a certain year. Marketing Technology companies founded in 2009 have raised $3.4 billion, over 20% of the total venture funding in the Marketing Technology sector. 2006 places second with just over $2 billion in funding. 

We are currently tracking 1265 Marketing Technology companies in 15 categories across 51 countries, with a total of $17 Billion in funding. Click here to see the full Marketing Technology startup report!

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Venture Investing in Marketing Technology

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The above graph compares the total venture funding in each MarTech category to the number of companies in the category. The Social Discovery category (which includes companies like Pinterest and Fancy) is leading in the Total Funding stat with over $2.7B, whereas the Social Media Marketing category (which includes companies like Hootsuite and Hearsay Social) is leading in the Company Count stat with 225 companies.

We are currently tracking 1265 Marketing Technology companies in 15 categories across 51 countries, with a total of $17 Billion in funding. To see the full Marketing Technology startup report, contact us!

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