Venture Scanner Sector Maps (Part 2 of 2)

Venture Scanner

Our sector maps are snapshots of emerging technology sectors. They show what the different categories in a sector are and how many startups are within each category. They also present a small sampling of the current startups that are innovating in each category.

Last week, we kicked off our sector map update with Part 1. You can read that blog post here.

This post is the second of a two-part series. Below you will find sector maps for Artificial Intelligence, Internet of Things, Marketing Technology, Real Estate Technology, Retail Technology, Security Technology, Transportation Technology, and Virtual Reality.

Artificial Intelligence: 13 categories, 2161 companies, $32B in funding

Artificial Intelligence Sector Map

Internet of Things: 20 categories, 2151 companies, $52B in funding

Internet of Things Sector Map

Marketing Technology: 15 categories, 1771 companies, $33B in funding

Marketing Technology Sector Map

Real Estate Technology: 12 categories, 1649 companies, $48B in funding

Real Estate Technology Sector Map

Retail Technology: 21 categories, 1746 companies, $59B in funding

Retail Sector Map

Security Technology: 14...

Read More...

Martech Investments Increasing in Importance Over Time

Venture Scanner

The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.

We have come to this conclusion from the following three takeaways:

  •      Martech funding amounts are on a general upward trend at the annual level
  •      Martech funding event counts have seen a decline in recent years
  •      Martech average funding event size has been growing consistently

We will illustrate these takeaways with a series of graphics to show the trend of martech investments over time.

Martech Funding Amounts on Upward Trend Annually

We will start off by examining the martech funding trends over the years stacked by quarter.

Marketing Technology Funding by Quarter - Stacked

This graph illustrates that martech funding is on a stable upward trend at...

Read More...

Marketing Technology Startup Highlights  – Q4 2017

Venture Scanner

Here is our Q4 2017 summary report on the Marketing Technology (Martech) startup sector. The following report includes an overview, recent activity, and a category deep dive.

Marketing Technology Slideshare Title Slide

Marketing Technology Slideshare Intro Slide

Marketing Technology Sector Summary

Marketing Technology Splash Slide

Marketing Technology Logo Map

Marketing Technology Innovation Quadrant

Marketing Technology Annual Funding Over Time

Marketing Technology Quarterly Funding Over Time

Marketing Technology Exit Events Over Time

Marketing Technology Latest Activity

Marketing Technology Funding Round Counts

Marketing Technology Quarterly Category Funding

Marketing Technology Recent Funding Events

Marketing Technology Recent Acquisitions

Marketing Technology Marketing Platforms and CRM

Marketing Technology Venture Investing

Marketing Technology Category Funding Quartiles

Marketing Platforms Total Annual Funding

Marketing Platforms Companies with Largest Funding Amounts

About Venture Scanner

Venture Scanner Process

Marketing Technology Slideshare End Slide

To learn more about our complete Marketing Technology (Martech) report and research platform, visit us at www.venturescanner.com or contact [email protected].

Read More...

Where in the World Are Marketing Technology Startups? - Q3 2017

Venture Scanner

The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Marketing Technology Company Count by Country

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Marketing Technology VC Funding by Country

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1707 Martech companies in 15 categories across 60 countries, with a total of $30.4B in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Age by Category in Marketing Technology - Q3 2017

Venture Scanner

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). Influencer Marketing and Social Discovery are the youngest Marketing Technology categories with an average age of around 6 years each.

We are currently tracking 1704 Marketing Technology companies in 15 categories across 60 countries, with a total of $29.9B in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Companies Founded by Year - Q3 2017

Venture Scanner

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1691 Marketing Technology companies in 15 categories across 59 countries, with a total of $29.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Funding Trends - Q3 2017

Venture Scanner

The following graphs highlight recent trends in Marketing Technology (Martech) startup funding activity. The graphics include data through May 2017.

Marketing Tech Funding by Year Q3 2017

The above graph summarizes the total funding raised by Martech startups for each year. 2016 has the most funding to date at just over $6B.

Marketing Tech Funding by Vintage Year Q3 2017

The above graph summarizes the total amount of funding raised by Martech companies founded in a certain year. Companies founded in 2009 have raised the most funding around $4B.

We are currently tracking 1,684 Martech companies in 15 categories across 58 countries, with a total of $29 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Funding by Round - Q3 2017

Venture Scanner

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through May 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1676 Marketing Technology companies in 15 categories across 58 countries, with a total of $29.2 Billion...

Read More...

Marketing Technology Funding by Round - Q3 2017

Venture Scanner

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through May 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1676 Marketing Technology companies in 15 categories across 58 countries, with a total of $29.2 Billion...

Read More...

Marketing Technology Activity by Selected Investors - Q3 2017

Venture Scanner

The following graph summarizes investor activity in the Marketing Technology (Martech) space. Please note these graphics are made using data through May 2017.

Martech Investor Activity Q3 2017

The above analysis summarizes the total number of investment rounds Martech investors participated in, and the number of unique companies funded by those investors. Major investors into the space include Sequoia Capital, 500 Startups, Battery Ventures, DFJ, and First Round. 

We are currently tracking 1,664 Marketing Technology companies in 15 categories across 58 countries, with a total of $29 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Exits by Category and by Year - Q3 2017

Venture Scanner

The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through May 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 7 IPOs and 49 acquisitions. The Social Media Marketing and Ad Networks categories follow behind with 4 IPOs and 36 acquisitions each.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 59 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1661 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.8 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Venture Investing in Marketing Technology through Q3 2017

Venture Scanner

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through May 2017.

Martech Venture Investing Q3 2017

The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category leads in venture funding at over $7B. The Social Media Marketing category leads in the number of startups, coming in at roughly 250.

Martech Category Average Funding Q3 2017

The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with just over $50M in average funding per company, followed by the Marketing Platforms and Marketing Analytics categories.

We are currently tracking 1,648 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Average and Median Age by Marketing Technology Category - Q2 2017

Venture Scanner

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). 

We are currently tracking 1642 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.3B in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Where in the world are Marketing Technology startups? Q2 2017

Venture Scanner

The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Martech Company Count by Country Q2 2017

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Martech VC Funding by Country Q2 2017

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1,634 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Companies Founded by Year - Q2 2017

Venture Scanner

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1625 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.2 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Funding Trends through Q2 2017

Venture Scanner

The following graphs highlight recent trends in the Marketing Technology (Martech) startup funding activity. The graphics include data through May 2017.

Martech Funding by Year through Q2 2017

The above graph summarizes the total funding raised by Martech startups for each year. 2016 has the most funding to date at just over $6B. 

Martech Funding by Vintage Year through Q2 2017

The above graph summarizes the total amount of funding raised by Martech companies founded in a certain year. Companies founded in 2009 have raised the most funding at around $4B.

We are currently tracking 1,615 Marketing Technology companies in 15 categories across 58 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Read More...

Marketing Technology Startup Market Trends and Insights  - Q2 2017

Venture Scanner

Here is our Q2 2017 summary report on the Marketing Technology startup sector. The following report includes a startup landscape overview, graphical trends with insights, and recent funding and exit events.

Martech Q2 2017 Report

Martech Q2 2017 Report Outline

Martech Q2 2017 Sector Overview

Martech Q2 2017 Logo Map

Martech Q2 2017 Innovation Quadrant

Martech Q2 2017 Categories 1

Martech Q2 2017 Categories 2

Martech Q2 2017 Sector Trends

Martech Q2 2017 Venture Investing

Martech Q2 2017 Funding By Year

Martech Q2 2017 Funding Amount by Round

Martech Q2 2017 Funding by Vintage Year

Martech Q2 2017 Company Count by Country

Martech Q2 2017 Investor Activity

Martech Q2 2017 Exits by Year

Martech Q2 2017 Recent Events

Martech Q2 2017 Recent Funding Stats

Martech Q2 2017 Recent Funding Events

Martech Q2 2017 Recent Exit Events

Martech Q2 2017 About Venture Scanner

Martech Q2 2017 About Venture Scanner

Martech Q2 2017 Contact Info

We are currently tracking 1,608 Marketing Technology companies in 15 categories across 57 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report. 

Read More...

Marketing Technology Funding by Round - Q2 2017

Venture Scanner

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7...

Read More...

Marketing Technology Market Overview and Innovation Quadrant - Q2 2017

Venture Scanner

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through May 2017.

Marketing Technology Logo Map Q2 2017

The above sector map organizes the sector into 15 categories and shows a sampling of companies in each category.

Marketing Technology Innovation Quadrant Q2 2017

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.

Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
Established: These categories are comprised of companies that have reached maturity with less financing.
Disruptors: These categories are comprised of companies that are less mature with significant financing.
Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.

The definitions of the Marketing...

Read More...

Transportation Technology Startup Market Trends and Insights  - Q2 2017

Venture Scanner

Here is our Q2 2017 summary report on the Transportation Technology startup sector. The following report includes a startup landscape overview, graphical trends and insights, and recent funding and exit events.

Transportation Tech Q2 2017 Market Report

Transportation Tech Q2 2017 Report Agenda

Transportation Tech Q2 2017 Sector Overview

Transportation Tech Q2 2017 Logo Map

Transportation Tech Q2 2017 Innovation Quadrant

Transportation Tech Q2 2017 Categories 1

Transportation Tech Q2 2017 Categories 2

Transportation Tech Q2 2017 Categories 3

Transportation Tech Q2 2017 Market Trends

Transportation Tech Q2 2017 Venture Investing

Transportation Tech Q2 2017 Funding Over Time

Transportation Tech Q2 2017 Funding Amount by Round

Transportation Tech Q2 2017 Vintage Year Funding

Transportation Tech Q2 2017 Company Count by Country

Transportation Tech Q2 2017 Investor Activity

Transportation Tech Q2 2017 Exits By Year

Transportation Tech Q2 2017 Recent Events

Transportation Tech Q2 2017 Funding Stats

Transportation Tech Q2 2017 Recent Funding Events

Transportation Tech Q2 2017 Recent Exit Events

Transportation Tech Q2 2017 About Venture Scanner

Transportation Tech Q2 2017 Venture Scanner Value

Transportation Tech Q2 2017 Contact Info

We are currently tracking 1,113 Transportation Technology companies in 17 categories across 65 countries, with a total of $67 Billion in funding. Click here to learn more about the full Transportation Technology market report.

Read More...