Marketing Technology Report Highlights  – Q1 2019

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Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

Marketing Technology Slideshare Title

Marketing Technology Sector Summary

Marketing Technology Sector Map

Marketing Technology Quarterly Highlights

Marketing Technology Innovation Quadrant

Marketing Technology Funding Over Time

Marketing Technology Funding By Category

Marketing Technology Investors Over Time

Marketing Technology Exits Over Time

About Venture Scanner

Marketing Technology Slideshare End

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Average Funding Showed Significant Growth

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For this quarter's funding analysis, let's examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.

Marketing Technology Average Funding Deal Size

As the graphic demonstrates, marketing technology average funding deal size in Q1 2019 was at $55M, which decreased by 31% from the $80M last quarter. The average funding deal size has demonstrated accelerated growth, with the average funding last quarter around 8 times larger than it was 5 years ago. The top three funding events in Q1 2019 include a $175M round into Meltwater, a $70M round into Medallia, and a $55M round into Trustpilot.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Sector Overview - Q1 2019

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This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software is The Largest Marketing Technology Category

Let's start off by looking at the Sector Map. We have classified 1,833 martech startups into 15 categories. They have raised $44B from 2,417 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Marketing Technology Logo Map

We see that Marketing Automation Software is the largest category with 287 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

Let's now look at our Innovation Quadrant to find out the funding and maturity of...

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Marketing Technology Investors With the Most Activity

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The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms. 

The graphic below highlights martech investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.

Marketing Technology Investors With Most Investments

As the graphic demonstrates, 500 Startups has made the most investments in the martech sector with 81 investments. Techstars follows with 65 investments. Examples of companies that 500 Startups has invested in include Carousell, SendGrid, and ToutApp. Salesforce Ventures is a notable Corporate Venture Capitalist (CVC) on the list.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Technology Report Highlights  – Q4 2018

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Here is our Q4 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

Marketing Technology Slideshare Title

Marketing Technology Quarterly Highlights

Marketing Technology Sector Summary

Marketing Technology Sector Map

Marketing Technology Innovation Quadrant

Marketing Technology Funding Over Time

Marketing Technology Funding By Category

Marketing Technology Investors Over Time

Marketing Technology Exits Over Time

About Venture Scanner

Marketing Technology Slideshare End

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at [email protected].

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Marketing Platforms Category Leads Marketing Technology Funding

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As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.

We’ll highlight this observation with some graphics and discussions below.

The Marketing Platforms Category Leads Marketing Technology In Q3 Funding

To start off, let’s review the amount of funding raised this quarter by each category within marketing technology.

Marketing Technology Latest Quarter Category Funding

The above graphic highlights that the Marketing Platforms category leads the sector in Q3 funding with $650M. The Mobile Marketing category follows in a close second place with almost $600M in Q3 funding.

Marketing Platform companies enable businesses to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.

...

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Marketing Technology Sector Overview - Q3 2018

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The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software Is the Largest Martech Category

Let’s start off by looking at the Sector Map. We have classified 1801 martech startups into 15 categories that have raised $37 billion. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Marketing Technology Sector Map

We see that Marketing Automation Software is the largest category with 284 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

We have...

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Marketing Technology Startup Highlights  – Q3 2018

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Here is our Q3 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

Marketing Technology Slideshare Title

Marketing Technology Splash Slide

Marketing Technology Sector Map

Marketing Technology Innovation Quadrant

Marketing Technology Funding by Category

Marketing Technology Funding Over Time

Marketing Technology Funding Round Counts

Marketing Technology Exits Over Time

Marketing Technology Company Count by Country

About Venture Scanner

Marketing Technology Slideshare End

To learn more about our complete marketing technology report and research platform, visit us at www.venturescanner.com or contact [email protected].

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Martech Investments Increasing in Importance Over Time

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The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.

We have come to this conclusion from the following three takeaways:

  •      Martech funding amounts are on a general upward trend at the annual level
  •      Martech funding event counts have seen a decline in recent years
  •      Martech average funding event size has been growing consistently

We will illustrate these takeaways with a series of graphics to show the trend of martech investments over time.

Martech Funding Amounts on Upward Trend Annually

We will start off by examining the martech funding trends over the years stacked by quarter.

Marketing Technology Funding by Quarter - Stacked

This graph illustrates that martech funding is on a stable upward trend at...

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Marketing Technology Startup Highlights  – Q4 2017

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Here is our Q4 2017 summary report on the Marketing Technology (Martech) startup sector. The following report includes an overview, recent activity, and a category deep dive.

Marketing Technology Slideshare Title Slide

Marketing Technology Slideshare Intro Slide

Marketing Technology Sector Summary

Marketing Technology Splash Slide

Marketing Technology Logo Map

Marketing Technology Innovation Quadrant

Marketing Technology Annual Funding Over Time

Marketing Technology Quarterly Funding Over Time

Marketing Technology Exit Events Over Time

Marketing Technology Latest Activity

Marketing Technology Funding Round Counts

Marketing Technology Quarterly Category Funding

Marketing Technology Recent Funding Events

Marketing Technology Recent Acquisitions

Marketing Technology Marketing Platforms and CRM

Marketing Technology Venture Investing

Marketing Technology Category Funding Quartiles

Marketing Platforms Total Annual Funding

Marketing Platforms Companies with Largest Funding Amounts

About Venture Scanner

Venture Scanner Process

Marketing Technology Slideshare End Slide

To learn more about our complete Marketing Technology (Martech) report and research platform, visit us at www.venturescanner.com or contact [email protected].

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Where in the World Are Marketing Technology Startups? - Q3 2017

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The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Marketing Technology Company Count by Country

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Marketing Technology VC Funding by Country

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1707 Martech companies in 15 categories across 60 countries, with a total of $30.4B in funding. Click here to learn more about the full Marketing Technology market report.

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Age by Category in Marketing Technology - Q3 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). Influencer Marketing and Social Discovery are the youngest Marketing Technology categories with an average age of around 6 years each.

We are currently tracking 1704 Marketing Technology companies in 15 categories across 60 countries, with a total of $29.9B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q3 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1691 Marketing Technology companies in 15 categories across 59 countries, with a total of $29.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q3 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through May 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1676 Marketing Technology companies in 15 categories across 58 countries, with a total of $29.2 Billion...

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Marketing Technology Exits by Category and by Year - Q3 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through May 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 7 IPOs and 49 acquisitions. The Social Media Marketing and Ad Networks categories follow behind with 4 IPOs and 36 acquisitions each.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 59 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1661 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.8 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Average and Median Age by Marketing Technology Category - Q2 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). 

We are currently tracking 1642 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.3B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q2 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1625 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.2 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q2 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7...

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Marketing Technology Exits by Category and by Year - Q2 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 6 IPOs and 44 acquisitions. The Social Media Marketing category follows behind with 3 IPOs and 33 acquisitions.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 58 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1595 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Average and Median Age by Marketing Technology Category - Q1 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through February 2017.

Average and Median Age by Marketing Tech Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and Search Engine Optimization. 

We are currently tracking 1567 Marketing Technology companies in 15 categories across 57 countries, with a total of $23.4B in funding. Click here to learn more about the full Marketing Technology market report.

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