Where in the World Are Marketing Technology Startups? - Q3 2017

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The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Marketing Technology Company Count by Country

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Marketing Technology VC Funding by Country

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1707 Martech companies in 15 categories across 60 countries, with a total of $30.4B in funding. Click here to learn more about the full Marketing Technology market report.

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Age by Category in Marketing Technology - Q3 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). Influencer Marketing and Social Discovery are the youngest Marketing Technology categories with an average age of around 6 years each.

We are currently tracking 1704 Marketing Technology companies in 15 categories across 60 countries, with a total of $29.9B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q3 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1691 Marketing Technology companies in 15 categories across 59 countries, with a total of $29.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q3 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through May 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1676 Marketing Technology companies in 15 categories across 58 countries, with a total of $29.2 Billion...

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Marketing Technology Exits by Category and by Year - Q3 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through May 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 7 IPOs and 49 acquisitions. The Social Media Marketing and Ad Networks categories follow behind with 4 IPOs and 36 acquisitions each.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 59 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1661 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.8 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Average and Median Age by Marketing Technology Category - Q2 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). 

We are currently tracking 1642 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.3B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q2 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1625 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.2 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q2 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7...

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Marketing Technology Exits by Category and by Year - Q2 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 6 IPOs and 44 acquisitions. The Social Media Marketing category follows behind with 3 IPOs and 33 acquisitions.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 58 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1595 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Average and Median Age by Marketing Technology Category - Q1 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through February 2017.

Average and Median Age by Marketing Tech Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and Search Engine Optimization. 

We are currently tracking 1567 Marketing Technology companies in 15 categories across 57 countries, with a total of $23.4B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q1 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through February 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 195 companies founded in that year alone. 2010 and 2011 are the runner-ups with 183 companies founded in each year.

We are currently tracking 1548 Marketing Technology companies in 15 categories across 57 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

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Marketing Technology Funding by Round - Q1 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1523 Marketing Technology companies in 15 categories across 55 countries, with a total of $22.7...

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Marketing Technology Exits by Category and by Year - Q1 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through October 2016. 

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Marketing Automation category leads the sector with 6 IPOs and 38 acquisitions. The Social Media Marketing category follows behind with 2 IPOs and 27 acquisitions.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 48 acquisitions, with 2015 following behind with 38 acquisitions and 3 IPOs.

We are currently tracking 1355 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.8 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Marketing Technology Activity by Selected Investors - Q4 2016

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Marketing Technology Activity by Investors

The above analysis summarizes the total number of investment rounds Marketing Technology investors participated in, and the number of unique MarTech companies funded by selected investors. 500 Startups takes the lead in both categories, both making the highest number of investments (52) and backing the most companies (36). DFJ, Sequoia, and R Ventures round out the top of the list. 

We are currently tracking 1438 Marketing Technology companies in 15 categories across 54 countries, with a total of $20.4 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Marketing Technology Category Innovation Quadrant - Q4

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Marketing Technology Category Innovation Quadrant

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.
 
   •  Heavyweights: Categories with high average funding and high average age. These categories are comprised of companies that have reached maturity with significant financing.
 
   •  Established: Categories with low average funding and high average age. These categories are comprised of companies that have reached maturity with less financing.
 
   •  Disruptors: Categories with high average funding and low average age. These categories are comprised of companies that are less mature with significant financing.
 
   •  Pioneers: Categories with low average funding and low average age. These categories are comprised of companies that are less mature with earlier stages of financing.
 
The definitions of...
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Marketing Technology Exits by Category and by Year - Q4 2016

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Marketing Technology Exits by Category

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Marketing Automation category leads the sector with 6 IPOs and 38 acquisitions. The Social Media Marketing category follows behind with 2 IPOs and 27 acquisitions.

Marketing Technology Exits by Year

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 48 acquisitions, with 2015 following behind with 38 acquisitions and 3 IPOs.

We are currently tracking 1355 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.8 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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