Venture Scanner Sector Maps (Part 2 of 2)

Venture Scanner

Our sector maps are snapshots of emerging technology sectors. They show what the different categories in a sector are and how many startups are within each category. They also present a small sampling of the current startups that are innovating in each category.

Last week, we kicked off our sector map update with Part 1. You can read that blog post here.

This post is the second of a two-part series. Below you will find sector maps for Artificial Intelligence, Internet of Things, Marketing Technology, Real Estate Technology, Retail Technology, Security Technology, Transportation Technology, and Virtual Reality.

Artificial Intelligence: 13 categories, 2161 companies, $32B in funding

Artificial Intelligence Sector Map

Internet of Things: 20 categories, 2151 companies, $52B in funding

Internet of Things Sector Map

Marketing Technology: 15 categories, 1771 companies, $33B in funding

Marketing Technology Sector Map

Real Estate Technology: 12 categories, 1649 companies, $48B in funding

Real Estate Technology Sector Map

Retail Technology: 21 categories, 1746 companies, $59B in funding

Retail Sector Map

Security Technology: 14...

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Martech Investments Increasing in Importance Over Time

Venture Scanner

The Marketing Technology (martech) sector has seen a lot of venture capital funding over the past few years. How have its funding trends evolved over time? On our martech research platform, we have analyzed the data through 2017 and can conclude that the investments in martech have become fewer in frequency but larger in amount.

We have come to this conclusion from the following three takeaways:

  •      Martech funding amounts are on a general upward trend at the annual level
  •      Martech funding event counts have seen a decline in recent years
  •      Martech average funding event size has been growing consistently

We will illustrate these takeaways with a series of graphics to show the trend of martech investments over time.

Martech Funding Amounts on Upward Trend Annually

We will start off by examining the martech funding trends over the years stacked by quarter.

Marketing Technology Funding by Quarter - Stacked

This graph illustrates that martech funding is on a stable upward trend at...

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Marketing Technology Startup Highlights  – Q4 2017

Venture Scanner

Here is our Q4 2017 summary report on the Marketing Technology (Martech) startup sector. The following report includes an overview, recent activity, and a category deep dive.

Marketing Technology Slideshare Title Slide

Marketing Technology Slideshare Intro Slide

Marketing Technology Sector Summary

Marketing Technology Splash Slide

Marketing Technology Logo Map

Marketing Technology Innovation Quadrant

Marketing Technology Annual Funding Over Time

Marketing Technology Quarterly Funding Over Time

Marketing Technology Exit Events Over Time

Marketing Technology Latest Activity

Marketing Technology Funding Round Counts

Marketing Technology Quarterly Category Funding

Marketing Technology Recent Funding Events

Marketing Technology Recent Acquisitions

Marketing Technology Marketing Platforms and CRM

Marketing Technology Venture Investing

Marketing Technology Category Funding Quartiles

Marketing Platforms Total Annual Funding

Marketing Platforms Companies with Largest Funding Amounts

About Venture Scanner

Venture Scanner Process

Marketing Technology Slideshare End Slide

To learn more about our complete Marketing Technology (Martech) report and research platform, visit us at www.venturescanner.com or contact [email protected].

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Where in the World Are Marketing Technology Startups? - Q3 2017

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The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Marketing Technology Company Count by Country

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Marketing Technology VC Funding by Country

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1707 Martech companies in 15 categories across 60 countries, with a total of $30.4B in funding. Click here to learn more about the full Marketing Technology market report.

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Age by Category in Marketing Technology - Q3 2017

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The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). Influencer Marketing and Social Discovery are the youngest Marketing Technology categories with an average age of around 6 years each.

We are currently tracking 1704 Marketing Technology companies in 15 categories across 60 countries, with a total of $29.9B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q3 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1691 Marketing Technology companies in 15 categories across 59 countries, with a total of $29.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q3 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through May 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1676 Marketing Technology companies in 15 categories across 58 countries, with a total of $29.2 Billion...

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Marketing Technology Exits by Category and by Year - Q3 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through May 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 7 IPOs and 49 acquisitions. The Social Media Marketing and Ad Networks categories follow behind with 4 IPOs and 36 acquisitions each.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 59 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1661 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.8 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Venture Investing in Marketing Technology through Q3 2017

Venture Scanner

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through May 2017.

Martech Venture Investing Q3 2017

The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category leads in venture funding at over $7B. The Social Media Marketing category leads in the number of startups, coming in at roughly 250.

Martech Category Average Funding Q3 2017

The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with just over $50M in average funding per company, followed by the Marketing Platforms and Marketing Analytics categories.

We are currently tracking 1,648 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.

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Average and Median Age by Marketing Technology Category - Q2 2017

Venture Scanner

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization). 

We are currently tracking 1642 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.3B in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Companies Founded by Year - Q2 2017

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The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1625 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.2 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q2 2017

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The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7...

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Marketing Technology Exits by Category and by Year - Q2 2017

Venture Scanner

The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 6 IPOs and 44 acquisitions. The Social Media Marketing category follows behind with 3 IPOs and 33 acquisitions.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 58 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1595 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

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Marketing Technology Funding by Round - Q1 2017

Venture Scanner

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts. 

We are currently tracking 1523 Marketing Technology companies in 15 categories across 55 countries, with a total of $22.7...

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Marketing Technology Market Overview and Innovation Quadrant - Q1 2017

Venture Scanner

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through February 2017.

Marketing Technology Logo Map

The above sector map organizes the sector into 15 categories and shows a sampling of companies in each category.

Marketing Technology Innovation Quadrant

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.

Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
Established: These categories are comprised of companies that have reached maturity with less financing.
Disruptors: These categories are comprised of companies that are less mature with significant financing.
Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.

The definitions of the Marketing...

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Marketing Technology Exits by Category and by Year - Q1 2017

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The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through October 2016. 

Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Marketing Automation category leads the sector with 6 IPOs and 38 acquisitions. The Social Media Marketing category follows behind with 2 IPOs and 27 acquisitions.

Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 48 acquisitions, with 2015 following behind with 38 acquisitions and 3 IPOs.

We are currently tracking 1355 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.8 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Venture Investing In Marketing Technology – Q1 2017

Venture Scanner

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through October 2016. 

Marketing Technology Venture Investing

The above graph compares the total venture funding in each Marketing Technology category to the number of companies in the category. The Marketing Platforms category leads the sector with around $3B in total funding. The Social Media Marketing category leads in total company count at about 225 startups. 

Marketing Technology Average Funding

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with around $55M in average funding per company. The Advertising Networks/Exchanges and Website Analytics categories round out the top three.

We are currently tracking 1,463 Marketing Technology companies in 15 categories across 54 countries, with a total of $21 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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Marketing Technology Market Overview - Q4 2016

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Marketing Technology Sector Map

The above sector map organizes the Marketing Technology sector into 15 categories and shows a sampling of companies in each category.

Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.

Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user's specific tastes.

Content Creation Companies: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.

Content Marketing Companies: Content marketing companies create...

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Average Funding by Marketing Technology Category - Q3 2016

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Marketing Technology Average Funding

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company.

We are currently tracking 1,341 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

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