How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.
As the graphic demonstrates, martech has seen a total of 36 exit events through Q2 of this year. This represents 58% of the total exits in 2018, and 116% of the exits through Q2 in 2018. Some of the exit events in Q2 2019 include Looker’s acquisition by Google, Kapost’s acquisition by Upland Software, and Pinterest’s IPO.
A straight-line projection of the completed exit activity this year would come out to 72 exit events, which surpasses the total exits in 2018 by 16%. By the same token, a weighted quarterly average projection of 2019 exit activity would also come out to 72 exit events. Therefore, based on the mid-year data, martech exit activity in 2019 is projected to rise above the exit activity in...
How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.
As the graphic demonstrates, marketing technology has amassed $6.2B through Q1 and Q2 of this year. This amount represents 78% of the total funding in 2018, and 287% of the funding through Q2 in 2018. The top three funding events in Q2 2019 include a $1.3B round into ByteDance, a $227M round into Adjust, and a $175M round into Segment.
A straight-line projection of the completed funding this year would result in $12.4B, which is 155% of the total 2018 funding. By the same token, a weighted quarterly average projection of 2019 funding would result in $23B, which exceeds the total 2018 funding by a whopping 187%. Therefore, based on the mid-year data, marketing technology funding in 2019 is projected to greatly surpass the funding...
Here is our Q2 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.
The marketing technology (martech) industry has seen $44B in total all time funding. Let's examine the investors financing the martech sector and identify the most active firms.
The graphic below highlights martech investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.
As the graphic demonstrates, 500 Startups has made the most investments in the martech sector with 81 investments. Techstars follows with 65 investments. Examples of companies that 500 Startups has invested in include Carousell, SendGrid, and ToutApp. Salesforce Ventures is a notable Corporate Venture Capitalist (CVC) on the list.