The above sector map organizes the Marketing Technology sector into 15 categories and shows a sampling of companies in each category.
Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.
Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user's specific tastes.
Content Creation Companies: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.
Content Marketing Companies: Content marketing companies create...
The above sector map organizes the Real Estate Technology sector into 12 categories and shows a sampling of companies in each category.
Commercial Real Estate Search: Tools that help consumers/businesses find commercial real estate for rent and/or sale. Examples include shared working space search engines as well as traditional commercial real estate search engines.
Construction Management: Technologies that help teams manage the construction of new buildings. Examples include construction visualizations tools, project management tools for construction teams, and platforms to manage blueprints.
Facility Management: Technologies focused on building efficiency and long term sustainability, from large structures to individual home units. Examples include quantifying the building (energy usage, water usage, etc.), making buildings more efficient, and building inspections.
Home Services: Technologies that support tenants in the management of their home. Examples include home services...
Consumer Insurance Management Platforms: Companies that enable consumers to manage their insurance and claims, usually through a mobile application. Examples include mobile apps that allow consumers to file claims right at the spot of the car accident, and to buy travel insurance on the go.
Employee Benefits Platforms: Companies that help enterprises build or utilize platforms that deliver healthcare and other insurance products to their employees. Examples include web portals through which enterprises can sign in and give their employees the option of buying several healthcare...
The above sector map organizes the Internet of Things (IoT) sector into 20 categories and shows a sampling of companies in each category.
IoT Agriculture: Companies that create connected devices to enhance the productivity of the agricultural and farming industries. Examples include livestock software, moisture-sensing technology, and smart irrigation.
IoT Automotive: Companies that enable machine-to-machine communication in the automotive industry. Examples include mobility status sensors, driving habits applications, and vehicle health handhelds.
IoT City and Buildings: Companies that create connected devices to facilitate smart cities or manage the infrastructure of buildings. Examples include urban projection screens, smart building controls, and parking space locators.
IoT Components: Companies that manufacture the internal technologies of IoT hardware systems. Examples include IoT circuit boards, chips, and semiconductors.
IoT Drones and Robotics: Companies that create...
The above sector map organizes the Transportation Technology sector into 13 categories and shows a sampling of companies in each category.
Auto Clean Tech: Companies that create next-generation solutions seeking to make transportation for friendly towards the environment. Examples include technologies to increase fuel efficiency, lower emissions, and take advantage or renewable fuels.
Auto Fleet Management: Solutions for professional owners of large fleets of vehicles, enabling them to better optimize their total cost of ownership. Examples include solutions for tracking fleet locations, managing repairs and service, and fueling payment systems.
Auto Heads Up Displays (HUD): Technologies that bring "cockpit" style display technologies into the automotive realm. Examples include technologies based cell phones, mounted dashboard projectors, and windshield embedded devices.
Automotive Infotainment: Communication and entertainment services that are integrated/streamlined into...
Natural Language Processing: Companies that build algorithms that process human language input and convert it into understandable representations. Examples include automated narrative generation and mining text into data.
Speech Recognition: Companies that process sound clips of human speech, identify the exact words, and derive...
The above sector map organizes the Bitcoin/Blockchain Technology sector into 12 categories and shows a sampling of companies in each category.
Bitcoin Big Data: Companies that develop tools to review, parse, and analyze activity on the public ledger to increase transparency. Examples include monitoring wallets, advanced search filtering, and trend analysis.
Bitcoin Exchanges: Companies that allow users to buy and sell crypto-currencies, provide market analytics, and allow for the implementation of sophisticated trading strategies. Examples include simple consumer-oriented solutions, marketplaces to match buyers and sellers, and broker/dealers that make their own market and trade on their own inventory.
Bitcoin Financial Services: Companies that provide typical banking services using bitcoin technology. Examples include offering financial investment advice on how to manage your portfolio of crypto-currencies, providing remittance payments, and providing loans denominated in bitcoin....
The above sector map organizes the Financial Technology sector into 16 categories and shows a sampling of companies in each category.
Banking Infrastructure: Solutions that improve the operations of financial institutions. Examples include API integration with banks, white-label mobile solutions, and big-data analytics.
Business Lending: New ways for companies to raise debt financing and have their credit risk assessed. Examples Include peer-to-peer lending platforms, asset-based lines of credit, micro-financing, and big data risk analytics.
Consumer and Commercial Banking: New ways for consumers and SMBs to interface with banking services. Examples include Internet-only banking services and virtual credit cards.
Consumer Lending: New ways for consumers to obtain personal loans and have their credit risk assessed. Examples includes peer-to-peer lending, micro-financing, big data analytics, and consumer credit scoring services.
Consumer Payments: Payment companies centered around...
The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company.
We are currently tracking 1,341 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.
The above graph compares the total venture funding in each Security Technology category to the number of companies in the category. The Threat Detection/Mitigation category is leading the sector, coming in at around $6B in funding and about 200 startups. The Endpoint/Firewall Security category comes in second for funding at around $4B.
We are currently tracking 731 Security Technology companies in 14 categories across 39 countries, with a total of $12 Billion in funding. Click here to learn more about the full Security Technology landscape report and database.