This blog post examines the different components of the video technology ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Video Advertising Platforms and Social Video Platforms Are The Largest Video Technology Categories
Let’s start off by looking at the Sector Map. We have classified 857 video technology startups into 11 categories. They have raised $41B from 1633 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.
We see that Video Advertising Platforms and Social Video Platforms are the largest categories with 154 companies each. The Video Advertising Platforms category is comprised of ad networks that aggregate the supply of publisher inventory, ad servers that facilitate the delivery of ads, and marketplaces that connect ad buyers and sellers. Some example companies in this category include Brightline, Videology, VideoAmp, and Connatix.
The Social Video Platforms category, on the other hand, is comprised of social networks built around video and television content, as well as applications used by the end-users alongside TV programs to offer enhanced viewing experiences. Some example companies in this category include YouNow, Kuaishou, LiveMe, and Dubsmash.
Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.
The Established and Pioneers Quadrants Have the Most Video Technology Categories
Our Innovation Quadrant divides the video technology categories into four different quadrants.
We see that the Established and the Pioneers quadrants both have the most number of video technology categories at 4, each accounting for 36% of all video technology categories. The Video Licensing category has both the highest average age and the highest average funding. On the other hand, the Video Discovery and Video Analytics categories are low on both average funding and age.