How has investor appetite in marketing technology evolved throughout the years? In this blog post we examine the total investments by year into this sector to help answer that question. The graph below shows the total number of investors in all deals stacked by quarters.
As the graphic demonstrates, investor activity in martech has been on a downward trend in recent years. The 5-Year CAGR of martech investor activity from 2013 to 2018 is -7%. In addition, the sector has seen a total of 346 investors in all deals through Q2 of this year. This represents 50% of the total investor activity in 2018, and 102% of the investor activity through Q2 in 2018. Taking all these data points together, we can see that investor appetite for martech deals has been steadily decreasing in recent years.