Marketing Technology Funding in 2019 Projected To Be Highest Ever

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How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let's see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.

Marketing Technology Funding Over Time

As the graphic demonstrates, marketing technology has amassed $6.2B through Q1 and Q2 of this year. This amount represents 78% of the total funding in 2018, and 287% of the funding through Q2 in 2018. The top three funding events in Q2 2019 include a $1.3B round into ByteDance, a $227M round into Adjust, and a $175M round into Segment.

A straight-line projection of the completed funding this year would result in $12.4B, which is 155% of the total 2018 funding. By the same token, a weighted quarterly average projection of 2019 funding would result in $23B, which exceeds the total 2018 funding by a whopping 187%. Therefore, based on the mid-year data, marketing technology funding in 2019 is projected to greatly surpass the funding in 2018.

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