Marketing Technology Exit Activity in 2019 Projected To Exceed 2018

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How has the exit activity for marketing technology developed in the first half of 2019? This blog post explores martech exit metrics through Q2 2019 and compares them to previous years. The graph below shows the number of martech exits by year, stacked by quarters.

Marketing Technology Exits Over Time

As the graphic demonstrates, martech has seen a total of 36 exit events through Q2 of this year. This represents 58% of the total exits in 2018, and 116% of the exits through Q2 in 2018. Some of the exit events in Q2 2019 include Looker’s acquisition by Google, Kapost’s acquisition by Upland Software, and Pinterest’s IPO.

A straight-line projection of the completed exit activity this year would come out to 72 exit events, which surpasses the total exits in 2018 by 16%. By the same token, a weighted quarterly average projection of 2019 exit activity would also come out to 72 exit events. Therefore, based on the mid-year data, martech exit activity in 2019 is projected to rise above the exit activity in 2018.

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