Internet of Things Sector Overview - Q1 2019

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This blog post examines the different components of the internet of things (IoT) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

IoT Home Is The Largest Internet of Things Category

Let’s start off by looking at the Sector Map. We have classified 2,257 IoT startups into 20 categories. They have raised $81B from 3,651 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Internet of Things Logo Map

We see that IoT Home is the largest category with 332 companies. These companies create connected devices focused on residential segment usage. These devices include home security, home automation, and energy management systems. Some example companies are Eero, Leeo, Tado°, and Netatmo.

Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.

The Pioneers Quadrant Has the Most Internet of Things Categories

Our Innovation Quadrant divides the IoT categories into four different quadrants.

Internet of Things Innovation Quadrant

We see that the Pioneers quadrant has the most number of IoT categories at 9, accounting for 45% of all IoT categories. The IoT Utilities category has the highest average age, and the IoT Lifestyle and Entertainment category has the highest average funding. On the other hand, the IoT Tags category is low on both average funding and age. 

To learn more about our complete internet of things dynamic report, visit us at or contact us at [email protected].

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