The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through October 2016.
The above graph compares the total venture funding in each Marketing Technology category to the number of companies in the category. The Marketing Platforms category leads the sector with around $3B in total funding. The Social Media Marketing category leads in total company count at about 225 startups.
The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with around $55M in average funding per company. The Advertising Networks/Exchanges and Website Analytics categories round out the top three.
We are currently tracking 1,463 Marketing Technology companies in 15 categories across 54 countries, with a total of $21 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.