The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.
The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.
The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.
We are currently tracking 1523 Marketing Technology companies in 15 categories across 55 countries, with a total of $22.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.