The following post highlights how Venture Scanner categorizes the Future of Television (TV) startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through May 2017.
The above sector map organizes the sector into 11 categories and shows a sampling of companies in each category.
Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Future of TV categories and how they compare with one another.
Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
Established: These categories are comprised of companies that have reached maturity with less financing.
Disruptors: These categories are comprised of companies that are less mature with significant financing.
Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.
The definitions of the Future of TV categories are as follows
Multi-channel Networks: Companies that aggregate content from multiple YouTube publishers into one channel.
Social Video Platforms: Social networks built around video/TV content, and applications used by the end-users alongside TV programs to offer enhanced viewing experiences.
Video Advertising Platforms: Companies that help marketers by finding and aggregating the supply of publisher inventory, ad servers that facilitate the delivery of ads from a stored server, and marketplaces that connect buyers and sellers over digital advertising space.
Video Analytics Platforms: Companies that measure and provide viewer analytics and social media data around TV shows to publishers and content creators.
Video Consumption Platforms: Companies that enable users to consume television content through the Internet and across multiple screens. They include destination and over-the-top video platforms, as well as set-top boxes and connected TV devices.
Video Creation Platforms: Companies that enable users to create or produce video content to be distributed across the Internet or other medium.
Video Discovery Platforms: Companies that help users find and curate relevant video content based on preferences and data analysis, as well as providing viewers with supplemental TV program information (e.g. descriptions, showtimes).
Video Distribution Platforms: Companies that provide a network of servers to deliver content to users based on their geographical location, and platforms that enable users to upload their videos and automatically distribute content across a variety of destinations.
Video Infrastructure Platforms: Companies that provide the backend system that support video streaming services. These include general infrastructure platforms as well as data management platforms that store and utilize user demographics and consumption data.
Video Licensing Platforms: Companies that manage and monetize the copyright of television, film, and digital video content and syndicate them with advertisements to deliver to publishers.
Video Management Platforms: Companies that handle the organization of video content such as processing videos for uploading, managing ad operations, and tagging video content with metadata to enhance targeted advertising.
We are currently tracking 753 Future of TV companies in 11 categories across 39 countries, with a total of $24 Billion in funding. Click here to learn more about the full Future of TV market report.