Marketing Technology Funding Cooling Off

The pandemic and resulting economic toll has presented challenging headwinds for startups. In this post we look back on Q2 ending funding trends for martech startups to determine the trajectory of innovation in this emerging technology sector.

Below we see that the number of funding events per quarter has been on a downward trend, with 37 deals closing in Q2. This implies that new innovations in the martech sector are slowing down as measured by the volume of disruptive companies attracting investments.

Marketing Technology Funding Events by Quarter

In addition, below we can see that the average funding per deal has also been on a downward trend with an average deal size of $28M in Q2. This implies that the market remains cautious on the traction and growth potential of these martech startups.

Marketing Technology Average Funding per Deal by Quarter

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August 12, 2020Marketing TechnologyVenture Scannerdigital marketing, marketing, Marketing Automation, marketing categories, marketing companies, marketing company list, marketing startups, marketing technology, martech, top marketing companies, venture scanner marketing