Martech Q1 2020 Exit Activity

This blog post provides an excerpt from our Quarterly Review for Marketing Technology (martech) and focuses on the quarterly exit trend.

The below chart summarizes martech year-to-date exit activity compared to last year. As you can see, there were 12 exits in Q1 2020, which is a 33% drop from Q1 2019. A quarter of the way through 2020, and we are at 16% of the 2019 full-year exit activity.

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